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9780415151337

Marketing in Publishing

by Forsyth; Patrick
  • ISBN13:

    9780415151337

  • ISBN10:

    0415151333

  • eBook ISBN(s):

    9781134746651

  • Format: Hardcover
  • Copyright: 1997-08-07
  • Publisher: Routledge

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Summary

Marketing in Publishingoffers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing,Marketing in Publishingis an essential resource for marketing professionals.

Table of Contents

List of figures
viii(1)
Acknowledgements ix(2)
Foreword xi(2)
Preface xiii
1 Marketing in context
1(13)
2 Setting a course
14(36)
Appendix to Chapter 2: Case study
45(5)
3 Action to promote sales
50(43)
4 The personal touch
93(31)
5 Managing distribution
124(12)
6 Chips and change
136(14)
Afterword 150(3)
Index 153

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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