did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9783527306251

Marketing and Sales in the Chemical Industry

by
  • ISBN13:

    9783527306251

  • ISBN10:

    3527306250

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2002-04-29
  • Publisher: Wiley-VCH

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $197.33 Save up to $49.33
  • Rent Book $148.00
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-4 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

Author Biography

Rolf Jakobi is the author of Marketing and Sales in the Chemical Industry, 2nd Edition, published by Wiley.

Table of Contents

The "Main Group Elements" of Marketing
The Principles of Business-to Business Marketing
The International Market Structure in the Chemical Industry
The Economical, Political and Sociological Environment
Marketing of Chemical Engineering Projects
Marketing of Chemical Commodities
Plastic and Rubber
Chemical Specialties
The Agricultural Business
Marketing of Pharmaceuticals
Electronic Commerce in the Chemical Industry
Emerging Markets
Outlook
General References
Inde

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program