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9780203893036

Marketing the Sports Organisation: Building Networks and Relationships

by Ferrand, Alain; McCarthy, Scott
  • ISBN13:

    9780203893036

  • ISBN10:

    0203893034

  • Copyright: 2008-08-20
  • Publisher: Taylor & Francis
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List Price: $59.95
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Summary

Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

Table of Contents

Introduction
Sports Organisation Marketing: A Review
Relationship Marketing in the world of sport
Strategic Analysis for Relationship Marketing
Implementing the Relationship Marketing Strategy
Conclusion and Perspectives
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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