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9781848601178

Marketing Strategy

by John Cadogan
  • ISBN13:

    9781848601178

  • ISBN10:

    1848601174

  • Format: Hardcover
  • Copyright: 2009-05-07
  • Publisher: SAGE Publications Ltd

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Summary

These six volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. The volumes also contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.

Table of Contents

What is the background to primary language learning?
What does language learning offer a primary school?
How might I structure language learning in the Early Years Foundation Stage?
How should I begin to offer language learning in KS1 and KS2? Where to next?
How can I embed the language into the school day and the wider curriculum?
How do I make sure I really challenge the older learners?
How do I use the KS2 Framework?
How do I know if the children are learning?
What does research tell us about integration of languages into the curriculum?
Where can I find good materials and information?
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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