Marketing Your Complementary Therapy Practice: 101 Tried and Tested Ways to Attract and Retain Clients

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2008-08-15
  • Publisher: How to Books Ltd
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This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over.This book will help you to: make decisions about where to practice and how to manage your business; prepare promotional materials; from brochures and business cards to leaflets and newsletters; decide where to advertise; in newspapers, magazines, newsletters and other publications; use the internet and on-line directories to your advantage; develop working relationships with local organisations, groups, societies and retailers; and, consider the value of offering discounts, vouchers, free consultations, open days and other promotions. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas. REVIEWS: 'If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.' Linda Stewart, www.holistic-business.com 'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' International Therapist AUTHOR BIOG: Steven A. Harold started his career in marketing, before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successul therapy practice with clients from all over the world. He is based in London, E11 'it is no good being the most effective therapist in the world if you don't tell the world that you exist.' Steven A. Harold CONTENTS: Acknowledgements Preface Acknowledging the message v medium Choosing practice places Managing your practice Creating promotional materials Educating the masses Joining directories Advertising plus! Connecting with organisations Creating health contacts plus! Utilising networks Using retail outlets Connecting to the internet Offering extra enticers Adding miscellaneous ideas A winning strategy Index.

Table of Contents

Acknowledgementsp. xiii
Prefacep. xv
Acknowledging the Message v Mediump. 1
Rejecting Marketing Ideas that Don't Workp. 2
Shooting the Messengerp. 3
Introducing the Elements of Copyp. 4
Ordering What You Write Aboutp. 10
Recognising that Less can be Morep. 12
Bringing it all Togetherp. 13
Refining Your Copy Furtherp. 17
Choosing Practice Placesp. 19
Working From Homep. 19
Working from a Therapy Centrep. 24
Renting a Roomp. 29
Providing Mobile Therapyp. 31
Buying an Existing Practicep. 33
Setting Up in Sports Centresp. 35
Servicing Private Health Clubsp. 36
Working as a Corporate On-Site Therapistp. 37
Settup Up in Doctors' Surgeriesp. 39
Managing Your Practicep. 41
Deciding What to Chargep. 41
Making it Easy to Buyp. 44
Converting Enquiries into Clientsp. 46
Talking to Clients on the Telephonep. 48
Offering a Free Phone Numberp. 49
Retaining Clientsp. 50
Specialisingp. 51
Assisting Recommendationsp. 53
Providing Testimonialsp. 54
Playing it Coolp. 55
Creating Promotional Materialsp. 57
Designing a Practice Brochurep. 57
Creating Business Cardsp. 60
Leafletingp. 61
Selling Therapy Productsp. 62
Publishing Your Own Newsletterp. 64
Producing Mini-Manualsp. 65
Educating the Massesp. 68
Putting on a Fundraising Eventp. 68
Working with School Teachersp. 70
Working with School Pupilsp. 72
Working in Colleges and Universitiesp. 73
Liaising with Training Schoolsp. 74
Lecturingp. 76
Supervising Studentsp. 77
Running Evening Classesp. 78
Organising Monthly Groupsp. 79
Offering Corporate Workshopsp. 80
Working with Local Councilsp. 83
Joining Directoriesp. 85
Opting for Yellow Pagesp. 85
Choosing Other Directoriesp. 87
Assessing Talking Pagesp. 88
Advertising Plus!p. 90
Advertising in Newspapersp. 90
Investigating Magazinesp. 95
Focussing on Newslettersp. 96
Radio Broadcastingp. 98
Appearing on Televisionp. 99
Billboard Advertisingp. 100
Using Local Authority Publicationsp. 102
Utilising Continuity or Breaksp. 103
Writing Articlesp. 104
Running Competitionsp. 106
Connecting With Organisationsp. 108
Supporting National Daysp. 108
Assisting Ailment Groupsp. 110
Supporting a Charityp. 112
Speaking to Social Groupsp. 113
Helping Religious Connectionsp. 115
Doing Volunteer Workp. 116
Dealing with Telesales Callersp. 117
Working with Driving Schoolsp. 118
Creating Health Contacts Plus!p. 120
Advertising in Hospitalsp. 120
Working with the Emergency Servicesp. 122
Advertising on Doctors' Appointment Cardsp. 123
Registering with the National Health Servicep. 124
Utilising Networksp. 127
Creating a 'Board of Advisors'p. 127
Forming a Co-operativep. 129
Joining an Associationp. 130
Building Networksp. 132
Using Mailing Listsp. 133
Building a Databasep. 134
Joining Local Trading Schemesp. 136
Exchanging Therapiesp. 137
Mentoringp. 138
Using Retail Outletsp. 140
Joining Forces with Hairdressersp. 140
Marketing in Shopsp. 143
Promoting on Cafe Menusp. 144
Combining with Beauty and Health Shopsp. 146
Campaigning at Shopping Centresp. 147
Teaming up with Specialist Shopsp. 149
Reaching Supermarket Customersp. 150
Working in a Cafep. 151
Connecting To The Internetp. 154
Creating Your Own Websitep. 154
Registering with Search Enginesp. 157
Getting Listed in On-Line Directoriesp. 161
Producing On-Line Articlesp. 163
Participating in Egroupsp. 164
Using Internet Chat Roomsp. 165
Advertising on Bannersp. 165
Swapping Linksp. 167
Using Email Listsp. 168
Providing Internet Therapyp. 169
Offering Extra Enticersp. 172
Rewarding Recommendersp. 172
Offering Discountsp. 173
Selling Gift Vouchersp. 174
Offering a Free Initial Consultationp. 176
Giving Free Talksp. 177
Holding Open Daysp. 178
Adding Miscellaneous Ideasp. 181
Working at Craft Marketsp. 181
Taking a stall at a Health Fairp. 182
Publicising your Practice in Librariesp. 183
Advertising in Sports Centresp. 186
Giving Away Promotional Freebiesp. 187
Producing Bookmarksp. 189
Putting Flyers on Windscreensp. 190
Attracting Passing Tradep. 192
Advertising on Carsp. 193
Giving Them More!p. 194
A Winning Strategyp. 197
Indexp. 203
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