Preface | |
Introduction to Mass Communication Theory | |
Introduction | |
Understanding and Evaluating Mass Communication Theory | |
Era of Mass Society and Mass Culture | |
The Rise of Media Industries and Mass Society Theory | |
The Rise of Media Theory in the Age of Propaganda | |
Normative Theories of Mass Communication | |
The Rise and Fall of Limited Effects | |
Limited Effects Theory Emerges | |
Middle-Range Theory and the Consolidation of the Limited Effects Paradigm | |
Challenging the Dominant Paradigm: Children, Systems, and Effects | |
Contemporary Mass Communication Theory: Searching for Consensus and confronting Challenges | |
Emergence of Critical and Cultural Theories of Mass Communication | |
Media and Audiences: Theories About the Role of Media in Everyday Life | |
Theories of Media, Culture, and Society | |
Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges | |
References | |
Index | |
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