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9780073256320

Mass Media In A Changing World, 2007 Update

by
  • ISBN13:

    9780073256320

  • ISBN10:

    0073256323

  • Format: Paperback
  • Copyright: 2006-01-12
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

Table of Contents

About the Author Detailed Contents
List of Boxes
Preface Guided Tour
Overview
Introduction: Media in a Changing World
The Print Industries
Books: The Durable Medium
Newspapers: Where Journalism Begins
Magazines: The First of the Specialized Media
The Electronic Industries
Movies: Magic from the Dream Factory
Recordings: Copyright Battles, Format Wars
Radio: The Hits Keep Coming
Television: Reflecting and Affecting Society
The Internet: Convergence in a Networked World
Information and Persuasion Industries
News: The Information Industry
Public Relations and Politics: The Image Industries
Advertising: The Media Support Industry
Media Issues
Media Impact: Understanding Research and Effects
Media Law: Understanding Freedom of Expression
Media Ethics: Understanding Media Morality
Notes
Glossary Complete Timeline of Mass
Media Milestones
Index
Table of Contents provided by Publisher. All Rights Reserved.

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