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9780073511955

Mass Media in a Changing World

by
  • ISBN13:

    9780073511955

  • ISBN10:

    0073511951

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2009-02-05
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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List Price: $148.50

Summary

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy.Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples, including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more! .

Table of Contents

Overview
Introduction: Media in a Changing World
Media Impact: Understanding Research and Effects
The Print Industries
Books: The Durable Medium
Newspapers: Where Journalism Begins
Magazines: The First of the Specialized Media
The Electronic Industries
Movies: Magic from the Dream Factory
Recordings and the Music Industry: Copyright Battles, Format Wars
Radio: The Hits Keep Coming
Television: Reflecting and Affecting Society
The Internet: Convergence in a Networked World
Information And Persuasion Industries
Electronic Journalism: News in an Age of Entertainment
Public Relations: The Image Industry
Advertising: The Media Support Industry
Media Law And Ethics
Media Law: Understanding Freedom of Expression
Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Credits Index
Table of Contents provided by Publisher. All Rights Reserved.

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