Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
The Research Process | |
Science and Research | |
Elements of Research | |
Research Ethics | |
Sampling | |
Research Approaches | |
Qualitative Research Methods | |
Content Analysis | |
Survey Research | |
Longitudinal Research | |
Experimental Research | |
Data Analysis | |
Introduction to Statistics | |
Hypothesis Testing | |
Basic Statistical Procedures | |
Research Applications | |
Newspaper and Magazine Research | |
Research in the Electronic Media | |
Research in Advertising | |
Research in Public Relations | |
Appendix Tables | |
Glossary | |
Name Index | |
Subject Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.