Me 2. 0, Revised and Updated Edition : 4 Steps to Building Your Future

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  • Edition: Revised
  • Format: Paperback
  • Copyright: 2010-10-05
  • Publisher: Kaplan Publishing
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Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.

‘’The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market’’-Gary Vaynerchuk, best-selling author of Crush It

There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:

-A 4-step process for discovering, creating, communicating and maintaining your personal brand.

-How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.

-The secrets to networking effectively both online and offline.

-Proven branding advice from industry experts and insiders.

Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!

What’s new in the revised edition of Me 2.0

NEW case studies, from people of all generations, on how they’ve used social media to become well-known brands. NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories. NEW insight on how to turn your passion into a business through the personal branding process. NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location based social networking. NEW research, examples, and more resources that will support your online brand campaign.

Author Biography

Dan Schawbel is the managing partner of Millennial Branding, LLC, and a leading authority on personal branding. His award-winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a Top 30 AdAge marketing blog. Dan is also a regular guest blogger for WSJ.com, the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at Business Week. He's been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC, NPR, USA Today, and Details magazine.

Table of Contents

Prefacep. vii
Introductionp. ix
The Rise of Personal Brandingp. 1
The Brand Called YOU!p. 3
Millennials Enter the Workforcep. 29
Introducing Commander YOU!p. 35
The Many Aspects of Personal Brandingp. 47
Command Your Career in Four Stepsp. 95
Step 1-Discover Your Brandp. 97
Step 2-Create Your Brandp. 135
Step 3-Communicate Your Brandp. 171
Step 4-Maintain Your Brandp. 189
Now You Have Commandp. 205
Personal Branding for Job Seekersp. 207
Your Entrepreneurial Conquestp. 217
Life-Changing Resultsp. 229
Acknowledgmentsp. 243
Personal Branding Glossaryp. 245
Referencesp. 251
Indexp. 255
About the Authorp. 275
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

Advice Put to Action! June 19, 2011
Many of these strategies not only had great impact in their results, but also were fairly easy to implement. This textbook is great for anyone who wants to manage their brand long-term, in the most effective way possible. It is a must read to help you stay relevant in the marketplace! NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location based social networking. Ecampus provided excellent customer service, therefore, I will, without a doubt purchase books from this company in the future.
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Me 2. 0, Revised and Updated Edition : 4 Steps to Building Your Future: 5 out of 5 stars based on 1 user reviews.

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