Media and Culture : An Introduction to Mass Communication

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  • Edition: 8th
  • Format: Paperback
  • Copyright: 2011-02-23
  • Publisher: Bedford/St. Martin's
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It's no secret today's media landscape is evolving at a fast and furious pace and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culturesteps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Table of Contents

Mass Media and the Cultural Landscape
Mass Communication: A Critical Approach
Culture and the Evolution of Mass Communication
Oral and Written Eras in Communication
The Print Revolution
The Electronic and Digital Eras
The Electronic Age
The Digital Age
Media Convergence in the Digital Era
The Dual Roles of Media Convergence
Media Businesses in a Converged World
Mass Media and the Process Of Communication
The Evolution of a New Mass Medium
The Linear Model of Mass Communication
A Cultural Model for Understanding Mass Communication
Stories: The Foundation of Media
The Power of Media in Everyday Life
Surveying the Cultural Landscape
Culture as a Skyscraper
An Inability to Appreciate Fine Art
Exploiting High Culture
A Throw-Away Ethic
A Diminished Audience for High Culture
Corrupting Political Discourse and Blocking Social Change
Culture as a Matrix
The Comfort of Familiar Stories
Innovation and the Attraction of ‚«£What's New
HD Radio
NBC News
CBS News
ABC News
Global Cinema
The Underground Press
Newspaper Operations
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Great start for Mass Communication students September 28, 2011
This book is a great way for Mass Communication students to begin learning about their field of study. I used this book a couple of years ago as a sop[censored]re at the University of Tennessee (Go Vols!!) and our communications cl[censored] are generally pretty difficult. This book is somewhat left-leaning like almost anything dealing with mass communications, but it's not to the point where there's an agenda. I give this book 4 stars.
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Media and Culture : An Introduction to Mass Communication: 4 out of 5 stars based on 1 user reviews.

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