Media Economics Understanding Markets, Industries and Concepts

by Albarran, Alan B.

• ISBN13: 9780813821245
• ISBN10: 081382124X
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-03-20
• Publisher: Wiley-Blackwell

Summary

Provides a thorough introduction to economic concepts and principles and their application to the media industries. Fully updated text reflects the growth and impact of the Internet, globalization of media and other technological advances. Softcover.

Author Biography

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

Table of Contents

Preface	vii
I. INTRODUCTION
Why Study Media Economics?	3	(10)
II. PRINCIPLES OF MEDIA ECONOMICS
Economic Concepts	13	(13)
Understanding the Market	26	(16)
Evaluating Media Markets	42	(17)
III. THE BROADCAST, CABLE AND SATELLITE TELEVISION AND INTERNET INDUSTRIES
The Radio Industry	59	(13)
The Television Industry	72	(14)
The Cable and Satellite Television Industries	86	(16)
The Internet Industry	102	(17)
IV. THE MOTION PICTURE AND RECORDING INDUSTRIES
The Motion Picture Industry	119	(13)
The Recording Industry	132	(15)
V. THE PRINT INDUSTRIES
The Newspaper Industry	147	(14)
The Magazine Industry	161	(11)
The Book Industry	172	(15)
VI. MEDIA ECONOMICS RESEARCH
Issues in Media Economics Research	187	(10)
VII. SUPPLEMENTS
Appendix A: Reference Sources for Media Economics Research	197	(10)
Appendix B: Commonly Used Financial Ratios	207	(2)
Glossary of Key Terms	209	(8)
Index	217