The Media Economy

by Albarran; Alan

• ISBN13: 9780415990462
• ISBN10: 0415990467
• Edition: 1st
• Format: Paperback
• Copyright: 2010-06-15
• Publisher: Routledge

Summary

The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

Author Biography

Alan B. Albarran is professor of radio, television, and film and the director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and the International Journal for Media Management.

Table of Contents

Preface	p. ix
Understanding the Media Economy	p. 1
Theories and Approaches Used to Examine the Media Economy	p. 19
Key Concepts to Understand the Media Economy	p. 35
Evolving Markets in the Media Economy	p. 51
Multi-Platform Media Enterprises	p. 69
Technology and the Media Economy	p. 85
Globalization and the Media Economy	p. 99
Regulation and the Media Economy	p. 111
Social Aspects of the Media Economy	p. 127
Finance, Valuation, and Investment in the Media Economy	p. 141
Labor and the Media Economy	p. 159
Assessing the Future of the Media Economy	p. 175
References	p. 183
Index	p. 191
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