Media Essentials

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2017-10-31
  • Publisher: Bedford/St. Martin's
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List Price: $118.85


Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive home the book's approach to media literacy, convergence, and analysis. In its fourth edition, this more concise and more affordable option for mass communication courses is more current, flexible, and informative than ever.

Table of Contents

1                Mass Communication: A Critical Approach
2                Books and the Power of Print
3                Newspapers to Digital Frontiers: Journalism’s Journey
4                Magazines in the Age of Specialization
5                Sound Recording and Popular Music
6                Popular Radio and the Origins of Broadcasting
7                Movies and the Impact of Images
8                Television, Cable, and Specialization in Visual Culture
9                The Internet and New Technologies: The Media Converge
10              Digital Gaming and the Media Playground

11             Advertising and Commercial Culture
12             Public Relations and Framing the Message

13             Legal Controls and Freedom of Expression
14             Media Economics and the Global Marketplace
15             Social Scientific and Cultural Approaches to Media Research

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