9781319059477

Media Essentials

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  • ISBN13:

    9781319059477

  • ISBN10:

    1319059473

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2017-10-31
  • Publisher: Bedford/St. Martin's
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Summary

Gain a tighter grasp on today's digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.

Table of Contents

MASS MEDIA INDUSTRIES
1                Mass Communication: A Critical Approach
2                Books and the Power of Print
3                Newspapers to Digital Frontiers: Journalism’s Journey
4                Magazines in the Age of Specialization
5                Sound Recording and Popular Music
6                Popular Radio and the Origins of Broadcasting
7                Movies and the Impact of Images
8                Television, Cable, and Specialization in Visual Culture
9                The Internet and New Technologies: The Media Converge
10              Digital Gaming and the Media Playground



MEDIA FRAMING INDUSTRIES
11             Advertising and Commercial Culture
12             Public Relations and Framing the Message


MEDIA EXPRESSIONS
13             Legal Controls and Freedom of Expression
14             Media Economics and the Global Marketplace
15             Social Scientific and Cultural Approaches to Media Research

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