Media, Gender, and Popular Culture in India; Tracking Change and Continuity

by Sanjukta Dasgupta

• ISBN13: 9788132107293
• ISBN10: 8132107292
• Format: Hardcover
• Copyright: 2011-12-16
• Publisher: SAGE Publications Pvt. Ltd

Summary

Media, Gender and Popular Culture in India talks about media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us a candid portrait of transformations in Indian culture, represented through the lens of the camera in films, television, advertisements and in a wide array of magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society. This work takes a trans-disciplinary approach that mediates the local, regional, national and global affiliations. It dissolves the divide between the mass/low culture and elite/high culture. The distinguishing feature of the book is that it rejects grand narratives in favour of the micro-politics of daily living.

Author Biography

Sanjukta Dasgupta, Professor, Department of English, and Dean, Faculty of Arts, University of Calcutta, Kolkata, India. Dipankar Sinha, Professor, Department of Political Science, University of Calcutta. Sudeshna Chakravarti, Professor, Department of English, University of Calcutta.

Table of Contents

Acknowledgments	p. ix
Introduction: Media and Mediations-Representing Change and Continuity in Indian Popular Culture and Gender	p. 1
Indian Media in Transition: Recent Past and Present	p. 31
Filming Change, Securing Tradition: A Hobson's Choice or a Dynamic Duality	p. 53
Television: Images and the Imaginary	p. 96
Advertising: Encoding Seduction	p. 117
Print Media and Popular Culture: Agents with a Difference	p. 140
Conclusion: Media Responsibility-The Winding Road Ahead	p. 182
Index	p. 205
About the Authors	p. 216
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