Media Impact An Introduction to Mass Media

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  • Edition: 10th
  • Format: Paperback
  • Copyright: 2011-04-01
  • Publisher: Wadsworth Publishing
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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

Table of Contents

The Mass Media Industries
Mass Media and Everyday Life
Books: Rearranging the Page
Newspapers: Expanding Delivery
Magazines: Targeting the Audience
Recordings: Demanding Choices
Radio: Riding the Wave
Movies: Picturing the Future
Television: Changing Channels
Digital Media: Widening the Web
Selling The Message
Advertising: Motivating Customers
Public Relations: Promoting Ideas
Changing Messages
News and Information: Getting Personal
Society, Culture and Politics: Shaping the Issues
Law and Regulation: Rewriting the Rules
Ethics: Placing Responsibility
Global Media: Discovering New Markets
Media Information Resource Guide
Chapter References
Table of Contents provided by Publisher. All Rights Reserved.

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