Preface | p. ix |
Managerial Decision Making | p. 1 |
Leadership and the Workforce | p. 29 |
Motivation | p. 51 |
Management of Global Media Organizations | p. 79 |
Innovation and the Future | p. 105 |
Law, Regulation, and Ethics | p. 133 |
Planning | p. 171 |
Market Analysis | p. 197 |
Marketing and Research | p. 231 |
Making Sense of It All: Managing Knowledge | p. 301 |
Extended Case Studies | p. 325 |
References | p. 383 |
Author Index | p. 405 |
Subject Index | p. 411 |
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