Features List | p. xvii |
Preface | p. xix |
About the Author | p. xxvi |
Award for Excellence | p. xxvii |
The Mass Media | |
Mass Media Literacy | |
Vignette: Arthur Sulzberger Jr. | p. 1 |
Importance of Mass Media | p. 2 |
Culture and Values | p. 4 |
Primary Mass Media | p. 6 |
Technology Melds | p. 9 |
MSM and New Media | p. 10 |
Mass Media Models | p. 11 |
Economics of Mass Media | p. 14 |
Media Conglomeration | p. 19 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Books | |
Vignette: Judith Regan | p. 29 |
Influence of Books | p. 30 |
Book Industry | p. 33 |
Book Products | p. 36 |
Transformational Formats | p. 39 |
Book Authors | p. 41 |
Book Issues and Trends | p. 44 |
Evaluating Books | p. 48 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Newspapers | |
Vignette: Mary Junck | p. 53 |
Importance of Newspapers | p. 54 |
Newspaper Products | p. 56 |
Newspaper Chain Ownership | p. 58 |
National Dailies | p. 60 |
New York Times | p. 65 |
Hometown Newspapers | p. 67 |
Challenges for Daily Newspapers | p. 68 |
Weekly Newspapers | p. 71 |
Alternative and Minority Newspapers | p. 72 |
Evaluating Newspapers | p. 75 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Magazines | |
Vignette: Bonnie Fuller | p. 81 |
Influence of Magazines | p. 82 |
Magazines as Media Innovators | p. 84 |
Consumer Magazines | p. 85 |
Non-Newsrack Magazines | p. 89 |
Magazine Demassification | p. 92 |
Evaluating Magazines | p. 96 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Sound Recording | |
Vignette: Shawn Fanning | p. 101 |
Influence of Sound Recordings | p. 102 |
Recording Industry | p. 103 |
Transforming Innovations | p. 104 |
Regulatory Pressure | p. 109 |
Artistic Autonomy | p. 111 |
Streaming Crisis | p. 114 |
Evaluating Recording Companies | p. 117 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Movies | |
Vignette: Mark Cuban | p. 121 |
Importance of Movies | p. 122 |
Movie Technology | p. 123 |
Movie Industry Structure | p. 126 |
Economics of Movies | p. 131 |
Movie Issues and Trends | p. 136 |
Media Literacy and Movies | p. 142 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Radio | |
Vignette: Howard Stern | p. 147 |
Influence of Radio | p. 148 |
Radio Technology | p. 149 |
Radio Industry Infrastructure | p. 150 |
Infrastructure Transition | p. 154 |
Corporate Radio | p. 157 |
Radio Content | p. 160 |
Quality on the Air | p. 167 |
Radio Trends | p. 167 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Television | |
Vignette: Mark Burnett | p. 171 |
Influence of Television | p. 172 |
Technology of Television | p. 174 |
Television Delivery Systems | p. 178 |
Structure of U.S. Television | p. 179 |
Over-Air Networks | p. 181 |
Cable Television | p. 185 |
Television Entertainment | p. 187 |
Television News | p. 190 |
Public Television | p. 193 |
Whither Goes Television | p. 195 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
The Internet | |
Vignette: Marc Andreessen | p. 201 |
Influence of the Internet | p. 202 |
Internet Technology | p. 204 |
Reshaping the Internet | p. 210 |
Commerce and the Internet | p. 211 |
Evaluating the Internet | p. 213 |
Media Melding | p. 215 |
Public Policy and the Internet | p. 217 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Mass Messages | |
News | |
Vignette: Deep Throat | p. 225 |
Journalism Traditions | p. 226 |
Concepts of News | p. 234 |
Defining Objectivity | p. 237 |
Personal Values in News | p. 237 |
Variables Affecting News | p. 241 |
Influences on News | p. 243 |
Confidential Sources | p. 245 |
Journalism Trends | p. 248 |
Identifying Good Journalism | p. 251 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Keeping Up to Date | |
Deepening Your Media Literacy | |
For Further Learning | |
Public Relations | |
Vignette: Sam Walton | p. 255 |
Importance of Public Relations | p. 256 |
Origins of Public Relations | p. 258 |
Structure of Public Relations | p. 263 |
Public Relations Services | p. 265 |
Media Relations | p. 269 |
Professionalization | p. 273 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Advertising | |
Vignette: Dorcas Reilly | p. 279 |
Importance of Advertising | p. 280 |
Origins of Advertising | p. 281 |
Advertising Agencies | p. 283 |
Placing Advertisements | p. 285 |
Pitching Messages | p. 288 |
Research and Psychology | p. 293 |
Advertising Regulation | p. 295 |
Problems and Issues | p. 299 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Entertainment | |
Vignette: Jerry Bruckheimer | p. 305 |
Entertainment in History | p. 306 |
Performance as Media Entertainment | p. 308 |
Storytelling as Media Entertainment | p. 309 |
Music as Media Entertainment | p. 311 |
Sports as Media Entertainment | p. 313 |
Sex as Media Entertainment | p. 316 |
Evaluating Media Content | p. 318 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Media Research | |
Vignette: Susan Whiting | p. 325 |
Public-Opinion Sampling | p. 326 |
Measuring Audience Size | p. 332 |
Measuring Audience Reaction | p. 339 |
Audience Analysis | p. 340 |
Applied and Theoretical Research | p. 343 |
Chapter Warp-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Mass Media Issues | |
Mass Communication | |
Vignette: Wilbur Schramm | p. 347 |
Types of Communication | p. 348 |
Components of Mass Communication | p. 349 |
Communication Models | p. 351 |
Fundamentals in the Process | p. 354 |
Players in the Process | p. 356 |
Impediments to Communication | p. 357 |
Results of Mass Communication | p. 359 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Mass Media Effects | |
Vignette: Orson Welles | p. 363 |
Effects Studies | p. 364 |
Uses and Gratifications Studies | p. 368 |
Individual Selectivity | p. 370 |
Socialization | p. 372 |
Media-Depicted Violence | p. 375 |
Media Agenda-Setting for Individuals | p. 383 |
Media-Induced Anxiety and Apathy | p. 384 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Mass Media and Society | |
Vignette: Marshall McLuhan | p. 389 |
Mass Media Role in Culture | p. 390 |
Social Stability | p. 394 |
Cultural Transmission | p. 400 |
Mass Media and Fundamental Change | p. 402 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Global Mass Media | |
Vignette: Jacques Chirac | p. 407 |
Mass Media and Nation-States | p. 408 |
Global Conglomeration | p. 409 |
Effects of Globalization | p. 411 |
Cultural Intrusion | p. 411 |
Global Media Models | p. 416 |
Global Media Players | p. 420 |
Global Media Companies | p. 422 |
Distinctive Media Systems | p. 424 |
Media Pressure Points | p. 427 |
War Zones | p. 430 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Mass Media and Governance | |
Vignette: Arnold Schwarzenegger | p. 437 |
Media Role in Governance | p. 438 |
Media as Information Sources | p. 441 |
Media Effects on Governance | p. 442 |
Government Manipulation of Media | p. 446 |
Status of the Watchdog | p. 448 |
Media-Government Issues | p. 453 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Mass Media Law | |
Vignette: John Perry Barlow | p. 459 |
The U.S. Constitution | p. 460 |
Prior Restraint | p. 461 |
Defamation | p. 466 |
Privacy Law | p. 470 |
Journalism Law | p. 471 |
Obscenity and Pornography | p. 473 |
Censorship Today | p. 474 |
Copyright | p. 476 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Ethics and the Mass Media | |
Vignette: Ted Cohen | p. 481 |
The Difficulty of Ethics | p. 482 |
Media Ethics | p. 485 |
Moral Principles | p. 486 |
Process versus Outcome | p. 489 |
Potter's Box | p. 491 |
Ethics and Other Issues | p. 493 |
Unsettled, Unsettling Issues | p. 494 |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Deepening Your Media Literacy | |
Keeping Up to Date | |
For Further Learning | |
Visual Messages | |
Vignette: Al Diaz | |
Early Media Illustrations | |
Photographic Technology | |
Photography in Mass Communication | |
Cameras, Films and Techniques | |
Documentary Photography | |
Persuasive Photography | |
Reality Photography | |
Evaluating Visual Messages | |
Visual Issues | |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Media and Political Systems | |
Vignette: John Twyn | |
Four Theories Model | |
Authoritarian Media | |
Communist Media | |
Libertarian Model | |
Social Responsibility Model | |
Freedom and Responsibility | |
Media Future: Political and Media Systems | |
Chapter Wrap-Up | |
Questions for Review | |
Questions for Critical Thinking | |
Index | p. 503 |
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