Media/Society : Industries, Images, and Audiences

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2011-05-24
  • Publisher: SAGE Publications, Inc

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In a society saturated by mass media, from newspapers and magazines, television and radio, to digital video projects and the Internet, iPods and TiVo, most students possess a great deal of media knowledge and experience before they ever enter the classroom. What they often lack, however, is a broader framework for understanding the relationship between media and society.Media/Society: Industries, Images, and Audiences provides that context and helps students develop skills for critically evaluating both conventional wisdom and one's own assumptions about the social role of the media.Previous editions of Media/Society introduced thousands of students to a sociologically informed analysis of the media process. The Fourth Edition builds on this success with new material on students as producers (e.g., YouTube), revised Internet resources, the latest data on the media industry, new examples from the independent media sector, and updated discussions of media policy, online media, and independent media.Media/Society is unique among media texts in that it offers:' A sociological approach that examines overarching relationships between the various components of the media process - the industry, its products, audiences, technology - and the broader social world' An integrated study of mass media that looks at media technologies, collective influences, and connections between mass media issues that are often treated as separate' An examination of how economic and political constraints affect the media and how audiences actively construct their own interpretations of media messages

Table of Contents

List of Exhibits
Media and the Social World
The Importance of Media
The Rise of Mass Media
Media and Society
a Sociology of Media
a Model of Media and the Social World
Applying the Model: a Civil Rights Movement
Production: The Media Industry and the Social World
The Economics of the Media Industry
Changing Patterns of Ownership
Consequences of Conglomeration and Integration
The Effects of Concentration
Mass Media for Profit
The Impact of Advertising
Political Influence on Media
The Case of "Pirate Radio"
Common Features of Media Regulation Debates
The "First Freedom"
The "Public Interest" and the Regulation Debate
Regulating Media Content and Distribution
Informal Political, Social, and Economic Pressure
Media Organizations and Professionals
The Limits of Economic and Political Constraints
Decision Making for Profit: Imitation, Hits, and Stars
The Organization of Media Work
The Rise of User-Generated Content
Occupational Roles and Professional Socialization
Norms on the Internet, New Media, and New Organizations
Content: Media Representations of the Social World
Media and Ideology
What Is Ideology?
Theoretical Roots of Ideological Analysis
News Media and the Limits of Debate
Movies, the Military, and Masculinity
Television, Popularity, and Ideology
Rap Music as Ideological Critique?
Advertising and Consumer Culture
Advertising and the Globalization of Culture
Social Inequality and Media Representation
Comparing Media Content and the "Real" World
The Significance of Content
Race, Ethnicity, and Media Content: Inclusion, Roles, and Control
Gender and Media Content
Class and the Media
Sexual Orientation: Out of the Closet and Into the Media?
Audiences: Meaning and Influence
Media Influence and the Political World
Media and Political Elites
Media and Individual Citizens
Media and Social Movements
The Internet and Political News
Politics and Entertainment Media
Global Media, Global Politics
Active Audiences and the Construction of Meaning
The Active Audience
Meanings: Agency and Structure
Decoding Media and Social Position
The Social Context of Media Use
Active Audiences and Interpretive "Resistance"
The Pleasures of Media
Media Technology
The Nature of Media Technology
Technological Determinism and Its Limits
The Social Construction of Media Technologies
How Media Technology Matters
New Media Technology and Social Forces
The Threat to Privacy: The Expansion of Behavioral Targeting
In Search of an Audience: The Long Tail and the Fragmentation of Media
Using New Technologies
Globalization and the Future
Media in a Changing Global Culture
What Is Globalization?
The Global Media Industry
Global Media Content
Global Media Consumption: Limits of the "Global Village"
Regulating Global Media
Afterword: The Ubiquity of Change and the Future of Media
Appendix: Selected Media-Related Internet Resources
About the Authors
Table of Contents provided by Publisher. All Rights Reserved.

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