MediaWriting : Print, Broadcast, and Public Relations

by Whitaker, W. Richard; Ramsey, Janet E.; Smith, Ronald D.

• ISBN13: 9780321011374
• ISBN10: 0321011376
• Format: Paperback
• Copyright: 2000-01-01
• Publisher: Allyn & Bacon

Summary

Organized around an integrated view of print, broadcast, and public relations, MediaWriting provides students with the skills necessary to become proficient writers for the media. MediaWriting develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real-life situations with specific writing exercises.

Table of Contents

Detailed Contents	vii
Preface	xvii
Introduction to Media Writing	1	(19)
Research in Communication	20	(29)
Interviewing	49	(23)
Basics of Writing and Editing	72	(40)
Law and Ethics	112	(26)
Basic News Stories	138	(21)
Reporting What Others Say	159	(22)
Obituaries, Rewrites and Roundups	181	(16)
Feature Writing	197	(16)
Writing Broadcast Copy	213	(25)
Reporting for Radio and Television	238	(26)
Objectives and Strategies for Public Relations Writing	264	(16)
Communicating Through Organizational Media	280	(20)
Communicating Through the News Media	300	(32)
Communicating Through Promotional Media	332	(17)
Media Writing in the 21st Century	349	(18)
Credits	367	(2)
Index	369