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  • Edition: 7th
  • Format: Hardcover
  • Copyright: 2008-06-11
  • Publisher: Prentice Hall
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KEY BENEFIT: This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples. KEY TOPICS: The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis. Economists and strategists looking to stay current with economic information.

Table of Contents

Introduction: Markets and Prices
The Basics of Supply and Demand
Producers, Consumers, and Competitive Markets
Consumer Behavior
Individual and Market Demand
Uncertainty and Consumer Behavior
The Cost of Production
Profit Maximization and Competitive Supply
The Analysis of Competitive Markets
Market Structure and Competitive Strategy
Market Power: Monopoly and Monopsony
Pricing with Market Power
Monopolistic Competition and Oligopoly
Game Theory and Competitive Strategy
Markets for Factor Inputs
Investment, Time, and Capital Markets
Information, Market Failure, and the Role of Government
General Equilibrium and Economic Efficiency
Markets with Asymmetric Information
Externalities and Public Goods
The Basics of Regression
Answers to Selected Exercises
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