Microeconomics and Behavior

  • ISBN13:


  • ISBN10:


  • Edition: 7th
  • Format: Hardcover
  • Copyright: 2007-11-13
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $191.40


Robert Franks Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The books clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a students capacity to "think like an economist."

Table of Contents

Microeconomics and Behavior, 7e
Thinking Like an Economist
Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?
The Theory of Consumer Behavior
Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem
Individual and Market Demand Appendix: Additional Topics in Demand Theory
Applications of Rational Choice and Demand Theories
The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner’s Curse
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Cognitive Limitations and Consumer Behavior
The Theory of the Firm and Market Structure
Production Appendix: Mathematical Extensions of Production Theory
Costs Appendix: Mathematical Extensions of the Theory of Costs
Perfect Competition
Imperfect Competition: A Game-Theoretic Approach
Factor Markets
Labor Appendix: The Economics of Workplace Safety
Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation
Welfare Economics
Externalities, Property Rights, and the Coase Theorem
Government 18W. General Equilibrium and Market Efficiency (online only)
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review