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9780131572836

Microeconomics : Principles, Applications, and Tools

by ; ;
  • ISBN13:

    9780131572836

  • ISBN10:

    0131572830

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2007-01-01
  • Publisher: Prentice Hall
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List Price: $170.67

Summary

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

Table of Contents

Prefacep. xiv
Introduction and Key Principles
Introduction: What Is Economics?p. 2
What Is Economics?p. 4
Positive Versus Normative Analysisp. 5
The Three Key Economic Questions: What, How, and Who?p. 6
Economic Modelsp. 6
Economic Analysis and Modern Problemsp. 7
Economic View of Traffic Congestionp. 7
Economic View of Poverty in Africap. 7
Economic View of Japan's Economic Problemsp. 8
The Economic Way of Thinkingp. 9
Use Assumptions to Simplifyp. 9
Isolate Variables-Ceteris Paribusp. 9
Think at the Marginp. 10
Rational People Respond to Incentivesp. 10
Pedaling for Television Timep. 11
Preview of Coming Attractions: Macroeconomicsp. 11
To Understand Why Economies Growp. 11
London Solves its Congestion Problemp. 12
To Understand Economic Fluctuationsp. 13
To Make Informed Business Decisionsp. 13
Preview of Coming Attractions: Microeconomicsp. 13
To Understand Markets and Predict Changesp. 13
To Make Personal and Managerial Decisionsp. 14
To Evaluate Public Policiesp. 14
Summaryp. 15
Key Termsp. 15
Exercisep. 15
Using Graphs and Percentagesp. 17
Using Graphsp. 17
Computing Percentage Changes and Using Equationsp. 24
The Key Principles of Economicsp. 28
The Principle of Opportunity Costp. 30
The Cost of Collegep. 30
The Opportunity Costs of Time and Invested Fundsp. 31
Opportunity Cost and the Production Possibilities Curvep. 31
The Marginal Principlep. 33
The Opportunity Cost of Military Spendingp. 34
How Many Movie Sequels?p. 35
Renting College Facilitiesp. 36
Automobile Emissions Standardsp. 36
Continental Airlines Uses the Marginal Principlep. 37
The Principle of Voluntary Exchangep. 37
Exchange and Marketsp. 37
Online Games and Market Exchangep. 38
The Principle of Diminishing Returnsp. 38
Tiger Woods and Weedsp. 39
Diminishing Returns from Sharing a Production Facilityp. 39
Fertilizer and Crop Yieldsp. 40
The Real-Nominal Principlep. 40
The Declining Real Minimum Wagep. 41
Repaying Student Loansp. 42
Summaryp. 43
Key Termsp. 43
Exercisesp. 43
Economic Experimentp. 47
Exchange and Marketsp. 48
Comparative Advantage and Exchangep. 50
Specialization and the Gains from Tradep. 50
Comparative Advantage Versus Absolute Advantagep. 52
The Division of Labor and Exchangep. 52
Comparative Advantage and International Tradep. 53
Moving Jobs to Different States and Different Countriesp. 54
Movie Exportsp. 54
Candy Cane Makers Move to Mexico for Cheap Sugarp. 55
Marketsp. 56
Virtues of Marketsp. 56
Markets in a Prisoner of War Campp. 57
Market Failure and the Role of Governmentp. 58
Government Enforces the Rules of Exchangep. 59
Government Can Reduce Economic Uncertaintyp. 60
Summaryp. 61
Key termsp. 61
Exercisesp. 61
Demand, Supply, and Market Equilibriump. 66
The Demand Curvep. 68
The Individual Demand Curve and the Law of Demandp. 68
From Individual Demand to Market Demandp. 69
The Supply Curvep. 70
The Individual Supply Curve and the Law of Supplyp. 71
Why Is the Individual Supply Curve Positively Sloped?p. 72
From Individual Supply to Market Supplyp. 73
Why Is the Market Supply Curve Positively Sloped?p. 74
Market Equilibrium: Bringing Demand and Supply Togetherp. 74
Excess Demand Causes the Price to Risep. 75
Excess Supply Causes the Price to Dropp. 76
Market Effects of Changes in Demandp. 76
Change in Quantity Demanded Versus Change in Demandp. 76
Increases in Demand Shift the Demand Curvep. 77
Decreases in Demand Shift the Demand Curvep. 78
A Decrease in Demand Decreases the Equilibrium Pricep. 80
Market Effects of Changes in Supplyp. 80
Change in Quantity Supplied Versus Change in Supplyp. 80
Increases in Supply Shift the Supply Curvep. 81
An Increase in Supply Decreases the Equilibrium Pricep. 82
Decreases in Supply Shift the Supply Curvep. 83
A Decrease in Supply Increases the Equilibrium Pricep. 83
Simultaneous Changes in Demand and Supplyp. 84
Predicting and Explaining Market Changesp. 85
Applications of Demand and Supplyp. 86
Hurricane Katrina and Baton Rouge Housing Pricesp. 86
Ted Koppel Tries to Explain Lower Drug Pricesp. 87
Electricity from the Windp. 88
The Bouncing Price of Vanilla Beansp. 89
Platinum, Jewelry, Catalytic Convertersp. 90
Summaryp. 91
Key Termsp. 91
Exercisesp. 91
Economic Experimentp. 96
A Closer Look at Demand and Supply
Elasticity: A Measure of Responsivenessp. 98
The Price Elasticity of Demandp. 100
Computing Percentage Changes and Elasticitiesp. 100
Price Elasticity and the Demand Curvep. 102
Elasticity and the Availability of Substitutesp. 102
Other Determinants of the Price Elasticity of Demandp. 105
Using Price Elasticity to Predict Changes in Quantityp. 105
Beer Taxes and Highway Deathsp. 106
Subsidized Medical Care in Cote d'Ivoire and Perup. 107
Price Elasticity and Total Revenuep. 107
How to Cut Teen Smoking by 60 Percentp. 108
Elastic Versus Inelastic Demandp. 109
Market Elasticity Versus Elasticity for a Firmp. 110
Transit Fares and Deficitsp. 110
A Bumper Crop Is Bad News for Farmersp. 111
Drug Prices and Property Crimep. 112
Elasticity and Total Revenue for a Linear Demand Curvep. 112
Price Elasticity Along a Linear Demand Curvep. 112
Elasticity and Total Revenue for a Linear Demand Curvep. 114
Other Elasticities of Demandp. 114
Income Elasticity of Demandp. 115
Cross-Price Elasticity of Demandp. 115
The Price Elasticity of Supplyp. 116
What Determines the Price Elasticity of Supply?p. 117
The Role of Time: Short-Run Versus Long-Run Supply Elasticityp. 117
Extreme Cases: Perfectly Inelastic Supply and Perfectly Elastic Supplyp. 118
Predicting Changes in Quantity Suppliedp. 119
Using Elasticities to Predict Changes in Equilibrium Pricep. 119
The Price Effects of a Change in Demandp. 119
The Price Effects of a Change in Supplyp. 121
Metropolitan Growth and Housing Pricesp. 121
An Import Ban and Shoe Pricesp. 123
Summaryp. 123
Key Termsp. 124
Exercisesp. 124
Market Efficiency and Government Interventionp. 128
Consumer Surplus and Producer Surplusp. 130
The Demand Curve and Consumer Surplusp. 131
The Supply Curve and Producer Surplusp. 131
Market Equilibrium and Efficiencyp. 132
Total Surplus Is Lower with a Price Below the Equilibrium Pricep. 133
Total Surplus Is Lower with a Price Above the Equilibrium Pricep. 134
Efficiency and the Invisible Handp. 134
Government Intervention in Efficient Marketsp. 135
Controlling Prices-Maximum and Minimum Pricesp. 135
Setting Maximum Pricesp. 135
Rent Controlp. 136
Milk Mountainsp. 138
Setting Minimum Pricesp. 138
Controlling Quantities-Licensing and Import Restrictionsp. 138
Taxi Medallionsp. 139
Licensing and Market Efficiencyp. 139
Winners and Losers from Licensingp. 140
Import Restrictionsp. 140
U.S. and European Consumers Pay for Import Restrictionsp. 142
Who Really Pays Taxes?p. 142
Tax Shifting: Forward and Backwardp. 142
Supply and Demand for Human Organsp. 143
Tax Shifting and the Price Elasticity of Demandp. 144
Cigarette Taxes and Tobacco Landp. 145
Tax Burden and Deadweight Lossp. 145
Boat Workers and the Tax on Luxury Boatsp. 145
Taxes and December Babiesp. 147
Summaryp. 147
Key Termsp. 148
Exercisesp. 148
Economic Experimentp. 151
Consumer Choice Using Utility Theoryp. 152
Total and Marginal utilityp. 154
Consumer Choicep. 155
Consumer Constraints: The Budget Linep. 155
Making Choices Using the Equimarginal Rulep. 156
New Zealand's Tax on Light Spiritsp. 157
Online Music Stores and Piracyp. 158
The Individual Demand Curvep. 159
The Income and Substitution Effects of a Price Changep. 159
Points on the Demand Curvep. 160
The Substitution Effect of a Gas Tax Decreases Gas Consumptionp. 161
Application of Consumer Choicep. 162
Inflation Doesn't Change Consumption or Utilityp. 162
Television Versus Radio Advertisingp. 163
Summaryp. 164
Key Termsp. 164
Exercisesp. 164
Consumer Choice with Indifference Curvesp. 168
Consumer Constraints and Preferencesp. 168
Maximizing Utilityp. 171
What's Your MRS?p. 172
Online Music and Piracyp. 173
Inflation Doesn't Change Consumption or Utilityp. 174
Drawing the Individual Demand Curvep. 175
The Substitution Effect of a Gas Tax Decreases Gas Consumptionp. 178
Summaryp. 179
Exercisesp. 180
Key Termsp. 180
Market Structures and Pricing
Production Technology and Costp. 184
Economic Cost and Economic Profitp. 186
A Firm with a Fixed Production Facility: Short-Run Costsp. 187
Production and Marginal Productp. 187
Short-Run Total Costp. 188
Short-Run Average Costsp. 190
Short-Run Marginal Costp. 191
The Relationship Between Marginal Cost and Average Costp. 192
Production and Cost in the Long Runp. 193
Expansion and Replicationp. 193
Reducing Output with Indivisible Inputsp. 195
Scaling Down and Labor Specializationp. 195
Economies of Scalep. 196
Diseconomies of Scalep. 196
Actual Long-Run Average-Cost Curvesp. 196
Short-Run Versus Long-Run Average Costp. 197
Applications of Production Costp. 198
The Production Cost of an iPod Nanop. 198
Indivisible inputs and the Cost of Fake Killer Whalesp. 199
Scale Economies in Wind Powerp. 200
Information Goods and First-Copy Costp. 200
The Average Cost of Producing Airplanesp. 201
Summaryp. 202
Key Termsp. 203
Exercisesp. 203
Perfect Competitionp. 206
Preview of the Four Market Structuresp. 208
The Firm's Short-Run Output Decisionp. 210
The Total Approach: Computing Total Revenue and Total Costp. 210
The Marginal Approachp. 211
Economic Profit and the Break-Even Pricep. 213
The Firm's Shut-Down Decisionp. 213
Total Revenue, Variable Cost, and the Shut-Down Decisionp. 213
The Shut-Down Pricep. 215
Fixed Costs and Sunk Costsp. 215
The Break-Even Price for a Corn Farmerp. 216
Short-Run Supply Curvesp. 216
The Firm's Short-Run Supply Curvep. 216
The Short-Run Market Supply Curvep. 217
Market Equilibriump. 218
Wireless Women in Pakistanp. 219
The Long-Run Supply Curve for an Increasing-Cost Industryp. 219
Production Cost and Industry Sizep. 220
Drawing the Long-Run Market Supply Curvep. 220
Wolfram Miners Obey the Law of Supplyp. 221
The Worldwide Supply of Sugarp. 222
Short-Run and Long-Run Effects of Changes in Demandp. 222
The Short-Run Response to an Increase in Demandp. 222
The Long-Run Response to an Increase in Demandp. 223
Zoning, Land Prices, and the Supply Curve for Apartmentsp. 224
Long-Run Supply for a Constant-Cost Industryp. 225
Long-Run Supply Curve for a Constant-Cost Industryp. 225
Hurricane Andrew and the Price of Icep. 225
Summaryp. 227
Key Termsp. 227
Exercisesp. 227
Monopoly and Price Discriminationp. 232
The Monopolist's Output Decisionp. 234
Total Revenue and Marginal Revenuep. 235
A Formula for Marginal Revenuep. 236
Using the Marginal Principlep. 236
The Social Cost of Monopolyp. 239
Deadweight Loss from Monopolyp. 239
Rent Seeking: Using Resources to Get Monopoly Powerp. 241
Monopoly and Public Policyp. 241
Ending the Monopoly on Internet Registrationp. 242
Patents and Monopoly Powerp. 242
Incentives for Innovationp. 242
Trade-Offs from Patentsp. 243
Price Discriminationp. 243
Bribing the Makers of Generic Drugsp. 244
Senior Discounts in Restaurantsp. 245
Price Discrimination and the Elasticity of Demandp. 246
Paying for a Cold Soft Drink on a Hot Dayp. 246
The Pricing of Movie Admission and Popcornp. 247
Hardback Books Are Relatively Expensivep. 248
Summaryp. 249
Key Termsp. 250
Exercisesp. 250
Economic Experimentp. 252
Market Entry and Monopolistic Competitionp. 254
The Effects of Market Entryp. 256
Entry Squeezes Profits from Three Sidesp. 257
Woofer, Tweeter, and the Stereo Businessp. 258
Deregulation and Entry in Truckingp. 258
Name Brands Versus Store Brandsp. 259
Monopolistic Competitionp. 259
When Entry Stops: Long-Run Equilibriump. 260
Differentiation by Locationp. 261
Trade-Offs with Entry and Monopolistic Competitionp. 261
Average Cost and Varietyp. 261
Opening a Dunkin' Donuts Shopp. 262
Monopolistic Competition Versus Perfect Competitionp. 263
Advertising for Product Differentiationp. 264
Celebrity Endorsements and Signalingp. 264
Advertising and Movie Buzzp. 265
Summaryp. 266
Key Termsp. 266
Exercisesp. 266
Economic Experimentp. 269
Oligopoly and Strategic Behaviorp. 270
What Is an Oligopoly?p. 272
Cartel Pricing and the Duopolists' Dilemmap. 273
Price-Fixing and the Game Treep. 275
Equilibrium of the Price-Fixing Gamep. 276
Nash Equilibriump. 277
Overcoming the Duopolists' Dilemmap. 277
Low-Price Guaranteesp. 277
Vitamin Inc. Gets Bustedp. 273
Repeated Pricing Games with Retaliation for Underpricingp. 279
Low-Price Guarantees and Empty Promisesp. 280
Price-Fixing and the Lawp. 281
Alternative Models of Oligopoly Pricingp. 282
Price Leadershipp. 282
The Kinked Demand Curve Modep. 282
Simultaneous Decision Making and the Payoff Matrixp. 283
Simultaneous Price-Fixing Gamep. 283
The Prisoners' Dilemmap. 284
The Insecure Monopolist and Entry Deterrencep. 285
The Passive Approachp. 285
Entry Deterrence and Limit Pricingp. 286
Legal and Illegal Entry Deterrencep. 288
Examples: Microsoft Windows and Campus Bookstoresp. 288
Entry Deterrence and Contestable Marketsp. 289
When Is the Passive Approach Better?p. 289
The Advertisers' Dilemmap. 289
Reynolds International Takes the Money and Leaves the Marketp. 290
Summaryp. 292
Key Termsp. 292
Exercisesp. 292
Economic Experimentp. 297
Controlling Market Power: Antitrust and Regulationp. 298
Natural Monopolyp. 300
Picking an Output Levelp. 300
Will a Second Firm Enter?p. 301
Price Controls for a Natural Monopolyp. 302
XM and Sirius Satellite Radiop. 303
A Decrease in Demand Increases The Price of Cable TVp. 304
Antitrust Policyp. 304
Breaking Up Monopoliesp. 304
Blocking Mergersp. 305
Merger Remedy for Wonder Breadp. 306
Heinz and Beech-Nut Battle for Second Placep. 307
Regulating Business Practices: Price-Fixing, Tying, and Cooperative Agreementsp. 308
Xidex Recovers Its Acquisition Cost in Two Yearsp. 309
The Microsoft Casesp. 309
A Brief History of U.S. Antitrust Policyp. 309
Deregulation: Airlines, Telecommunications, and Electricityp. 310
Deregulation of Airlinesp. 310
Deregulation of Telecommunication Servicesp. 311
Deregulation of Electricityp. 311
Electricity Deregulation in Californiap. 312
Electricity Deregulation in Other U.S. Statesp. 313
Summaryp. 313
Key Termsp. 313
Exercisesp. 313
Externalities and Information
Imperfect Information: Adverse Selection and Moral Hazardp. 316
The Lemons Problemp. 318
Uninformed Buyers and Knowledgeable Sellersp. 318
Equilibrium with All Low-Quality Goodsp. 319
A Thin Market: Equilibrium with Some High-Quality Goodsp. 320
Responding to the Lemons Problemp. 322
Buyers Invest in Informationp. 322
Consumer Satisfaction Scores from ValueStar and eBayp. 322
Guarantees and Lemons Lawsp. 322
Evidence of the Lemons Effectp. 323
The Resale Value of a Week-Old Carp. 323
Used Pickup Trucksp. 324
Regulation of the California Kiwifruit Marketp. 324
Baseball Pitchers Are Like Used Carsp. 325
Uninformed Sellers and Knowledgeable Buyers: Insurancep. 326
Health Insurancep. 326
Equilibrium with All High-Cost Consumersp. 326
Responding to Adverse Selection in Insurance: Group Insurancep. 328
The Uninsuredp. 328
Genetic Testing Benefits Low-Risk Peoplep. 329
Other Types of Insurancep. 330
Insurance and Moral Hazardp. 330
Deposit Insurance for Savings & Loansp. 331
People with Insurance Take More Risksp. 331
Summaryp. 332
Key Termsp. 332
Exercisesp. 332
Economic Experimentsp. 336
Public Goods and Public Choicep. 338
External Benefits and Public Goodsp. 340
Public Goods and the Free-Rider Problemp. 341
Free Riders and the Three-Clock Towerp. 343
Overcoming the Free-Rider Problemp. 343
Paying Landowners to Host Wolvesp. 344
Asteroid Diversion as a Public Goodp. 344
Private Goods with External Benefitsp. 345
External Benefits from Educationp. 345
External Benefits and the Marginal Principlep. 345
Other Private Goods That Generate External Benefitsp. 346
External Benefits from LoJackp. 347
Public Choicep. 347
Voting and the Median-Voter Rulep. 347
Alternative Models of Government: Self-Interest and Special Interestsp. 349
Politicians Are Like Ice-Cream Sellersp. 350
Which Theory Is Correct?p. 351
Summaryp. 351
Key Termsp. 351
Exercisesp. 351
Economic Experimentp. 353
External Costs and Environmental Policyp. 354
The Optimal Level of Pollutionp. 356
Using the Marginal Principlep. 356
The Optimal of Level Sulfur Dioxide Emissionsp. 357
Taxing Pollutionp. 358
A Firm's Response to a Pollution Taxp. 358
The Market Effects of a Pollution Taxp. 358
Traditional Regulationp. 360
Uniform Abatement with Permitsp. 360
The Effects of a Carbon Taxp. 361
Command and Controlp. 362
Market Effects of Pollution Regulationsp. 362
Marketable Pollution Permitsp. 362
Dear Abby and Environmental Policyp. 363
Voluntary Exchange and Marketable Permitsp. 364
Supply, Demand, and the Price of Marketable Permitsp. 364
External Costs from Automobilesp. 365
External Costs from Pollutionp. 365
Marketable Permits for Sulfur Dioxidep. 366
Chicago Climate Exchangep. 367
External Costs from Congestionp. 368
External Costs from Collisionsp. 369
Young Drivers and Collisionsp. 369
Summaryp. 370
Key Termsp. 370
Exercisesp. 370
Economic experimentp. 373
The Labor Market and Income Distribution
The Labor Market, Income, and Povertyp. 374
The Demand for Laborp. 376
Labor Demand by an Individual Firm in the Short Runp. 376
Market Demand for Labor in the Short Runp. 379
Labor Demand in the Long Runp. 379
Short-Run Versus Long-Run Demandp. 379
The Supply of Laborp. 380
The Individual Labor-Supply Decision: How Many Hours?p. 380
Different Responses to a Higher Wagep. 381
The Market Supply Curve for Laborp. 381
Labor Market Equilibriump. 382
Changes in Demand and Supplyp. 382
The Market Effects of the Minimum Wagep. 383
Codes of Conduct and Living Wagesp. 384
Trade-Offs from Immigrationp. 385
Explaining Differences in Wages and Incomep. 385
Why Do Wages Differ Across Occupations?p. 386
The Gender Pay Gapp. 386
Wage Premiums for Dangerous Jobsp. 387
Racial Discriminationp. 388
Why Do College Graduates Earn Higher Wages?p. 388
Lakisha Washington Versus Emily Walshp. 389
The Distribution of Incomep. 390
Income Distribution Factsp. 390
Recent Changes in the Distribution of Incomep. 391
Changes in the Top End of Income Distribution: 1920-1998p. 392
Poverty and Public Policyp. 393
Poverty Rates for Different Groupsp. 393
Redistribution Programs for the Poorp. 394
Welfare Reform and TANFp. 394
Welfare and Work Incentivesp. 395
Summaryp. 396
Key Termsp. 396
Exercisesp. 396
Unions, Monopsony, and Imperfect Informationp. 400
Labor Unionsp. 402
A Brief History of Labor Unions in the United Statesp. 402
Labor Unions and Wagesp. 403
Truckers Trade Off Wages and Jobsp. 404
Market Structure and the Wage-Jobs Trade-Offp. 405
The Effects of Unions on Worker Productivity and Turnoverp. 405
Competition Reduces Trucker Wagesp. 406
Monopsony Powerp. 406
Marginal Labor Cost Exceeds the Wagep. 407
Picking a Quantity of Labor and a Wagep. 407
Monopsony Versus Perfect Competitionp. 408
Monopsony and a Minimum Wagep. 409
Monopsony and the Real Worldp. 410
Pubs and the Labor-Supply Curvep. 411
Imperfect Information and Efficiency Wagesp. 411
The Mixed Market for Laborp. 411
Efficiency Wages at Ford Motor Companyp. 413
Summaryp. 413
Key Termsp. 414
Exercisesp. 414
The International Economy
International Trade and Public Policyp. 416
Benefits from Specialization and Tradep. 418
Production Possibilities Curvep. 418
Comparative Advantage and the Terms of Tradep. 419
The Consumption Possibilities Curvep. 420
How Free Trade Affects Employmentp. 421
Protectionist Policiesp. 422
Import Bansp. 422
Quotas and Voluntary Export Restraintsp. 422
Responses to Protectionist Policiesp. 424
The Impact of Tariff31s on the Poorp. 424
What Are the Rationales for Protectionist Policies?p. 425
To Shield Workers from Foreign Competitionp. 425
To Nurture Infant Industriesp. 425
Measuring the Costs of Protecting Jobsp. 426
To Help Domestic Firms Establish Monopolies in World Marketsp. 426
Protection for Candle Makersp. 427
A Brief History of International Tariff and Trade Agreementsp. 428
Ongoing Trade Negotiationsp. 429
Recent Policy Debates and Trade Agreementsp. 429
Are Foreign Producers Dumping Their Products?p. 429
Do Trade Laws Inhibit Environmental Protection?p. 430
Do Outsourcing and Trade Cause Inequality?p. 431
Why Do People Protest Against Free Trade?p. 432
Summaryp. 433
Key Termsp. 433
Exercisesp. 433
Glossaryp. 436
Photo Creditsp. 441
Indexp. 442
Table of Contents provided by Ingram. All Rights Reserved.

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