9781501179914

Microtrends Squared

by ;
  • ISBN13:

    9781501179914

  • ISBN10:

    1501179918

  • Format: Hardcover
  • Copyright: 2018-03-20
  • Publisher: Simon & Schuster

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $30.00 Save up to $7.60
  • Rent Book $22.50
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics.

Mark Penn has boldly argued that the future is not shaped by society’s broad, general forces but by quiet changes within narrow slices of the population. He showed ten years ago how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of small, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to recent splits within the Republican Party.

Today, microtrends are on steroids. The world is in perplexing upheaval, visible in the disruption of markets, elections, media, lifestyles, and systems of government. In this environment, the impact of microtrends is far greater than just ten years ago, and the fine grain of Penn’s work is more necessary than ever.

Microtrends Squared makes sense of what is happening in the world today, and it illuminates the shifts that will be coming in the next ten years. Across business, politics, and culture, Penn examines over fifty new microtrends. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of the economy. He likewise speaks to the next wave of developments coming in technology, new products, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is still just a ripple.

Rewards Program

Write a Review