The Millennium Election Communication in the 2000 Campaign

by Kaid, Lynda Lee; Tedesco, John C.; Bystrom, Dianne G.; Anderson, Karen; Banwart, Mary Christine; Bell, Lauren Cohen; Bernstein, Arla; Boyle, Thomas P.; Bystrom, Dianne; Carlin, Diana B.; Cypher, Alyson; D'Angelo, Paul; Dudash, Elizabeth A.; Edwards, Janis

• ISBN13: 9780742525092
• ISBN10: 0742525090
• Format: Hardcover
• Copyright: 2003-09-03
• Publisher: Rowman & Littlefield Publishers

Summary

The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication--and these forms must work together to engage a new generation of voters. Visit our website for sample chapters!

Table of Contents

Preface	ix
Acknowledgments	xi
Introduction: Before Florida, There Was a Campaign	1	(4)
Lynda Lee Kaid, John C. Tedesco, Dianne G. Bystrom, and Mitchell S. McKinney
Part I: The Candidate Messages in Political Advertising and Debates
1 Style and Effects of the Bush and Gore Spots	5	(12)
John C. Tedesco and Lynda Lee Kaid
2 Myth and Anti-Myth in Presidential Campaign Films 2000	17	(10)
Janis L. Edwards and Stacey M. Smith
3 Issue Advocacy and Political Advertising in Election 2000	27	(16)
Barbara J. Walkosz
4 Viewer Reactions to the 2000 Presidential Debates: Learning Issue and Image Information	43	(16)
Mitchell S. McKinney, Elizabeth A. Dudash, and Georgine Hodgkinson
5 Character versus Competence: Evidence from the 2000 Presidential Debates and Election	59	(14)
Theodore F. Sheckels and Lauren Cohen Bell
6 Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Partisan Strength in the 2000 Presidential Campaign	73	(16)
Marilyn S. Roberts and Andrew Paul Williams
Part II: Media Coverage
7 Metacoverage of the Press and Publicity in Campaign 2000 Network News	89	(16)
Paul D'Angelo and Frank Esser
8 Representations of the Public and Public Opinion in National Television Election News	105	(12)
Stephanie Greco Larson
9 Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election	117	(30)
Kimberly C. Gaddie and Lori Melton McKinnon
10 Issue Agendas in Candidate Messages versus Media Coverage: Are Women and Men on the Same Page?	147	(18)
Mary Christine Banwart, Dianne G. Bystrom, Terry Robertson, and Jerry Miller
11 Candidates as Comedy: Political Presidential Humor on Late Night Television Shows	165	(14)
Michael Nitz, Alyson Cypher, Tom Reichert, and James E. Mueller
Part III: New Technologies
12 Organizing an Online Campaign: The Legacy of McCain2000.com	179	(10)
James E. Tomlinson
13 Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election	189	(12)
Robert H. Wicks, Boubacar Souleg, and Rebecca M. Verser
14 Prelude to a Divide: Who Had Access in 2000?	201	(16)
Thomas P. Boyle
Part IV: Socializing the Young Voter in Campaign 2000
15 Political Discussion and Media Use: Contrasts between Early and Late Campaign Phases	217	(12)
Arla Bernstein
16 Across the Ages: Views of the 2000 Debates from College Freshmen to Senior Citizens	229	(14)
Diana B. Carlin and Karen Anderson
17 The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000	243	(14)
Julia A. Spiker, Yang Lin, and Scott D. Wells
Index	257	(4)
About the Contributors	261