Mobilizing Generation 2.0 : A Practical Guide to Using Web 2.0 - Technologies to Recruit, Organize, and Engage Youth

by Unknown
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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-04-25
  • Publisher: Jossey-Bass

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Supplemental Materials

What is included with this book?


Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

Author Biography

Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.

Table of Contents

List of Figuresp. ix
Forewordp. xi
Acknowledgmentsp. xiii
About the Authorp. xv
About Rock the Votep. xvii
Introductionp. 1
Bloggingp. 15
The Big Picture: Beth Kanterp. 51
The Big Picture: Evan Williamsp. 55
Social Networkingp. 59
The Big Picture: danah boydp. 91
The Big Picture: Fred Stutzmanp. 95
Video and Photo Sharingp. 97
The Big Picture: Steve Grovep. 123
The Big Picture: Jonah Sachsp. 125
Mobile Phonesp. 129
The Big Picture: Seth Godinp. 157
The Big Picture: Zack Exleyp. 159
Wikisp. 163
The Big Picture: Martin Kearnsp. 183
Mapsp. 187
The Big Picture: Jason Friedp. 211
Virtual Worldsp. 215
The Big Picture: Mitch Kaporp. 241
The Big Picture: Katrin Verclasp. 245
Conclusionp. 249
Indexp. 259
Table of Contents provided by Ingram. All Rights Reserved.

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