The Mouse That Roared: Disney and the End of Innocence

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  • Edition: Revised
  • Format: Paperback
  • Copyright: 2010-04-16
  • Publisher: Rowman & Littlefield Pub Inc
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How are children--and their parents--affected by the world's most influential corporation?

Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

This Expanded and Revised Edition of Henry A. Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor.

In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's empire, and a new chapter on Disney and national security after 9/11.

Author Biography

Henry A. Giroux is a well-known author of many books and articles on society, education, and political culture. He is the Global Television Network Chair in English and Cultural Studies at McMaster University. Grace Pollock recently completed her doctoral degree at McMaster University and a two-year postdoctoral fellowship at the University of Western Ontario. Her ongoing research interests include cultural and media studies, historical formations of the public sphere, social policy, and community development.

Table of Contents

Preface to the Second Editionp. xiii
Acknowledgmentsp. xvii
Introduction: Disney's Troubled Utopiap. 1
Disney and the Politics of Public Culturep. 17
Learning with Disney: From Baby Einstein to High School Musicalp. 57
Children's Culture and Disney's Animated Filmsp. 91
Disney, Militarization, and the National-Security State after 9/11p. 133
Globalizing the Disney Empirep. 157
Conclusion: Turning the World into a Disney Storep. 205
Notesp. 221
Indexp. 271
About the Authorsp. 285
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

Extremely important book on education. May 3, 2011
The textbook is academic, and is written that way: Giroux packs the ideas in, especially in the beginning. But it is also the best piece of cultural criticism I've yet read. Anyone concerned with education, culture and democracy should read this extensively researched and clearly written textbook. I received this cheap textbook before the estimated time. Seller was good, I give my highest recommendation.
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The Mouse That Roared: Disney and the End of Innocence: 5 out of 5 stars based on 1 user reviews.

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