MP Business, Student CD, OLC with Premium Content

by Ferrell, O. C.; Hirt, Geoffrey; Ferrell, Linda

• ISBN13: 9780073128528
• ISBN10: 007312852X
• Edition: 5th
• Format: Paperback
• Copyright: 2005-01-05
• Publisher: MCGRAW HILL HIGHER EDUCATION

Summary

Business: A Changing World by Ferrell/Hirt/Ferrell is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike competing books, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Table of Contents

Part One: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Appendix A The Legal and Regulatory Environment

Chapter 3: Business in a Borderless World

Chapter 4: Managing Information Technology and E-Business

Role-Play Exercise: National Farm & Garden, Inc.

Part Two: Starting and Growing a Business

Chapter 5: Options for Organizing Business

Chapter 6: Small Business, Entrepreneurship, and Franchising

Appendix B The Business Plan

Role-Play Exercise: Human Response, Inc.

Part Three: Managing for Quality and Competitiveness

Chapter 7: The Nature of Management

Chapter 8: Organization, Teamwork, and Communication

Chapter 9: Production and Operations Management

Role-Playing Exercise: McDougal Aircraft Company

Part Four: Creating the Human Resource Advantage

Chapter 10: Motivating the Workforce

Chapter 11: Managing Human Resources

Appendix C Personal Career Plan

Role-Play Exercise: eQuality Assured

Part Five: Marketing: Developing Relationships

Chapter 12: Customer-Driven Marketing

Chapter 13: Dimensions of Marketing Strategy

Role-Play Exercise: RedRiverShops.com

Part Six: Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets

Role-Play Exercise: Dana Fashion Designs, Inc.

Appendix D Personal Financial Planning