Multimedia Sports Journalism A Practitioner's Guide for the Digital Age

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  • Edition: 1st
  • Format: Spiral Bound
  • Copyright: 2018-02-23
  • Publisher: Oxford University Press

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Multimedia Sports Journalism: A Practitioner's Guide for the Digital Age is the first textbook and practitioner guide that covers all the major topics of multimedia sports journalism in the digital age, including online sports journalism and social media. Its practical material focuses on the daily tasks and skills needed to best report, write, discuss, film and produce sports-media content. With an author team that has collectively worked in and studied every major realm of the field, Multimedia Sports Journalism combines unprecedented expertise and know-how to offer students the most current and comprehensive handbook out there.

Author Biography

Edward (Ted) M. Kian is Professor and the Welch-Bridgewater Endowed Chair of Sports Media in the School of Media and Strategic Communications at Oklahoma State University. He has authored more than 90 journal articles, and his work has appeared in journals including International Journal of Sport Communication, Journal of Applied Sport Management, Journal of Broadcasting and Electronic Media, Public Relations Review, Sociology of Sport Journal, and Women in Sport and Physical Activity Journal. Dr. Kian is coauthor of Strategic Sport Communication (2016).

Brad Schultz is former Professor of Journalism in the School of Journalism and New Media at the University of Mississippi. His research focuses on how new technologies impact sports journalism. Dr. Schultz has written and edited ten books, and he is the creator and founding editor of The Journal of Sports Media.

Galen Clavio is Associate Professor of Sports Communication in the Media School at Indiana University, and also serves as the director of the National Sports Journalism Center. He has authored over 40 peer-reviewed journal articles that have been published in leading journals including Communication and Sport, International Journal of Sport Communication, Journal of Sports Media, and Journal of Sport Management.

Mary Lou Sheffer is Associate Professor and the head of the Broadcast Journalism sequence at the University of Southern Mississippi. She has published numerous book chapters and articles that have appeared in journals including Journal of Communication Studies, Newspaper Research Journal, Electronic News, Journal of Computer Mediated Communication, and The International Journal of Media Management.

Table of Contents


Chapter 1. Introduction to Multimedia Sports Journalism
Convergence of Sports Media in the Digital Age
ESPN: The King of Convergence
Television and Multimedia Rights Deals Still Dominate Sports Media in the Digital Age
History of U.S. Sports Media
The First Newspaper Sports Sections and the Start of Symbiotic Relationships
Radio Provides the First "Live" Sports Media Coverage
Television Brings Sports to the Masses and Solidifies the Symbiotic Relationship
New Media Transforms All Sports Media
Feature Interview: J.J. Cooper, Managing Editor, Baseball America

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 2. Ethical, Legal and Minority Issues
Conflict of Interest
Digital Manipulation
Rush to Publish
Citizen Journalism
Modern Issues
Minorities and Diversity
Sexual Orientation
Racial and Ethnic Minorities
Final Thoughts
Feature Interview: Hannah Chalker

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 3. Preparing for Careers in Multimedia Sports Journalism
Getting Educational Training in Sports Media
Garnering Practical, Industry Experience as a Student
Professional Organizations
Resume Preparation and References
Developing an Online Portfolio
Writing Cover Letters and Applying Via Email
How to Look For Jobs
Before You Start Looking
The Job Search
The Interview Process
The Phone or Skype Interview
The In-Person Interview
Adapting to the Future
Audience Adaptation
Changing Job Expectations
Emerging Technology
Feature Interview: John Read, Basketball Communications Manager, Oklahoma City Thunder

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 4. Basics of Sports Reporting
Sports Reporting Basics
Fairness, Balance and Objectivity
Have a Story to Tell
Research and Background
Identify the Stakeholders
Learn to Keep Stats
Personalize the Story
Tell Your Story on Multiple Platforms
Work on your Writing
Feature Interview: Howard Schlossberg

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 5. Sports Writing for Newspapers, Websites and Magazines
Do Sportswriters Still Exist in the Digital Age?
Sports Writing Basics
Know Sports and Read Regularly From a Variety of Subjects (Both Sports and Non-Sports)
Learn and Master the Associated Press Stylebook and AP Sports Style
Learn Inverted Pyramid Style
Thoroughly Research Whatever You Are Covering or Who You Are Interviewing Beforehand
Covering Games and Writing Game Stories
Keeping Stats During Games
Interviewing and Developing Sources
Writing Leads
Incorporating Quotes Into Stories
Writing Features
Writing Game Advances
Writing Sidebars
Writing Columns
Enterprise Reporting
Writing on Deadline
Feature Interview: Mark Schlabach, Senior Investigative Reporter, ESPN

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 6. Social Media and Sports Journalism
Using Social Media in Sport Journalism
News Feed
Likes, Comments and Shares
Using Facebook in Sports Journalism
Home Timeline
Retweets and Favorites
Direct Messages
Dynamic Content
Twitter Usage in Sports Journalism
Streaming Video
Impact of Social Media on Modern-Era Sports
Changing Job Requirements
An Information Source
Interacting with Audiences
Feature Interview: Josh Baird, Director of Social Media and Audience Development, FOX Sports

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 7. Sports Public Relations and Sports Information
Sports PR: Aims, Goals and the Role of Agenda
Public Relations Strategies
Sports Information
Final Thoughts
Feature Interview: William D. Cohan, Journalist and Author

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 8. Television Sports Broadcasting
Working Under Pressure
Thinking on Your Feet
Good Writing and Storytelling
Audience Interaction
Looks and Personality
Be Yourself
Personal Branding
Reporting and Packages
Before the Game
During the Game
Color Commentary
Sideline Reporter
Strategies for Success
Feature Interview: Norman Seawright III, WOWK-TV

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 9. Sports Radio and Online Sportscasting
Play-by-Play Broadcasting
Careers in play-by-play
Sports Talk Radio
On-air Roles
Off-air Roles
Becoming a Podcaster
Promoting Your Podcast
Periscope, Facebook Live and Live Internet Internet Streaming Video
Women in Sports Audio Broadcasting
Feature Interview: Tom Ackerman, Sports Director, KMOX-AM Radio, St. Louis, MO

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 10. Sports Video Production and Sports Photo Journalism
Basic Shooting Tips for both Video and Still Images
Camera Placement or Best Advantage Spots
Sports Video
Know Your Camera
Video Editing
Still Images
Still Editing
Feature Interview: Chuck Cook and Patrick Hartney

Chapter Wrap-Up
Review Questions
Group Activities

Chapter 11. Sports Show Production
Producing for Daily or Weekly Sports Show
The Rundown
Story Ideas
Stacking/Building a Rundown
Sports Rundown Examples
Producing for Live Sport Production Events
Show Planning
Production Assistant/Field Producer
Feature Interview: Charlotte McCloughliin

Chapter Wrap-Up
Review Questions
Group Activities


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