9780135227831

MyLab Business Communication with Pearson eText -- Access Card -- for Excellence in Business Communication

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  • ISBN13:

    9780135227831

  • ISBN10:

    0135227836

  • Edition: 13th
  • Format: Package
  • Copyright: 2019-04-02
  • Publisher: Pearson

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Summary

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

 

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

 

For undergraduate courses in business communication.

This ISBN is for the MyLab access card. Pearson eText is included.

 

Develop business students’ professional communication skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thill’s Excellence in Business Communication , the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

 

Personalize learning with MyLab Business Communication

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Author Biography

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

 

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

 

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Table of Contents

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Professional Communication in a Digital, Social, Mobile World

2. Interpersonal Communication Skills

3. Collaboration and Business Etiquette

4. Communication Challenges in a Diverse, Global Marketplace

 

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

5. Planning Business Messages

6. Writing Business Messages

7. Completing Business Messages

 

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

8. Crafting Messages for Digital Channels

9. Writing Routine and Positive Messages

10. Writing Negative Messages

11. Writing Persuasive Messages

 

PART 4: PREPARING REPORTS AND PRESENTATIONS

12. Planning Reports and Proposals

13. Writing and Completing Reports and Proposals

14. Developing and Delivering Business Presentations

 

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment

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