9780135640982

MyLab Economics with Pearson eText -- Combo Access Card -- for Managerial Economics and Strategy

by ;
  • ISBN13:

    9780135640982

  • ISBN10:

    0135640989

  • Edition: 3rd
  • Format: Package
  • Copyright: 2019-05-14
  • Publisher: Pearson
  • Purchase Benefits
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How Access Codes Work

Summary

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

 

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

 

For courses in managerial economics.

This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail).

 

A problem-based approach that uses real-world issues and examples from actual markets

Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.

 

Personalize learning with MyLab Economics

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Table of Contents

1. Introduction

2. Supply and Demand

3. Empirical Methods for Demand Analysis

4. Consumer Choice

5. Production

6. Costs

7. Firm Organization and Market Structure

8. Competitive Firms and Markets

9. Monopoly

10. Pricing with Market Power

11. Oligopoly and Monopolistic Competition

12. Game Theory and Business Strategy

13. Strategies over Time

14. Managerial Decision Making Under Uncertainty

15. Asymmetric Information

16. Government and Business

17. Global Business

 

Answers to Selected Questions

Definitions

References

Sources for Managerial Problems, Mini-Cases, and Managerial Implications

 

 

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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