Naoto Fukasawa

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  • Format: Hardcover
  • Copyright: 2007-04-01
  • Publisher: Phaidon Press
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Naoto Fukasawa (b. 1956) is one of the best-known Japaneseproduct designers working today.Fukasawa's design philosophy relies oncareful observation of what people do and feel in their everyday lives. This keen study allows Fukasawa to find simple solutions that touch thesenses and link to shared memories.By working with the iconic' value ofa product, be it a watch or a sofa, Fukasawa is able to come up withdesigns that address the common knowledge about things that people have. His groundbreaking wall-mounted CD player for MUJI in 1999 was based on theimage of a kitchen fan and moved away from all the conventions of hi-fiequipment manufacture.It was a simple appliance, restrained in appearanceand function, and very different from the numerous black boxes that hadbecome the standard in the market.Interestingly, as Fukasawa's products are based on people's common and notalways conscious view of things, his design solutions sometimes swimagainst the current of received opinions to achieve popularity and success. The LCD TV monitor he designed for PLUS MINUS ZERO reinstates the shape ofthe cathodic-tube TV set instead of becoming even thinner; his mobiletelephone Infobar for KDDI/au has large keypads, referring back to thefirst models of the 1980s.The book is the first monograph published in English of the work of thisinnovative designer.Edited by Fukasawa himself with contributions bywriters from East and West, it includes a selection of his products todate, ranging from umbrellas and vases to sofas and telephones. Illustrated with never-before-seen photographs and drawings, Fukasawa'stext elucidates the ideas behind each of his projects.Essays by artists,designers, and lecturers, notably Anthony Gormley, Jasper Morrison, andBill Moggridge from IDEO, complete the book by giving an account ofFukasawa's design philosophy and of the significance of his work for thecontemporary design world.

Table of Contents

Without thoughtp. 6
Noticing the unnoticeablep. 36
Affordance and designp. 62
Thinking about Naoto Fukasawap. 116
The Meiji shrinep. 166
From object to relationshipp. 226
Naoto Fukasawa was napping mid-Pacificp. 228
Table of Contents provided by Blackwell. All Rights Reserved.

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