Network Analysis and Tourism From Theory to Practice

by Baggio, Rodolfo; Scott, Noel; Cooper, Chris

• ISBN13: 9781845410889
• ISBN10: 1845410882
• Format: Hardcover
• Copyright: 2008-06-09
• Publisher: Channel View Publications

Summary

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

Author Biography

Chris Cooper is currently director of the Christel deHaan Tourism and Travel Research Centre at the University of Nottingham, UK.

Table of Contents

Introduction	p. 1
The Historical Development of Network Theories	p. 8
The Network Concept and Tourism	p. 15
Qualitative Approaches to Tourism Network Analysis
Conceptual Tools for Evaluating Tourism Partnerships	p. 27
Tourism Destination Networks and Knowledge Transfer	p. 40
Policy Networks and Tourism Governance	p. 58
Network Governance and Connectivity: A Case Study	p. 79
The Benefits of Networks for Small and Medium Sized Tourism Enterprises	p. 96
International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia	p. 115
Power, Destination Branding and the Implications of a Social Network Perspective	p. 131
Quantitative Approaches to Tourism Network Analysis
Issues in Quantitative Network Analysis	p. 145
Visualising Tourism Networks: Connecting the Dots	p. 163
Complex Tourism Networks	p. 175
Technological Tourism Networks and Network Simulation	p. 193
Conclusions	p. 218
References	p. 224
Index	p. 257
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