The New Articulate Executive: Look, Act and Sound Like a Leader

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2010-07-16
  • Publisher: McGraw-Hill Education

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The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders

Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results.

"An indispensable tool for executive success." - Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies

"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." - Michael Koffler, Chairman, Young President’s Organization

"The beauty of Granville Toogood's method is how simple it is to implement." - Scudder Fowler, CEO, The Liminal Group

"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." - Sean Geehan, President, The Geehan Group

"Makes the capable business person more capable, more successful, and definitely more confident." - Martha Stewart

Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.

This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.

Using his proven step-by-step system, you can:

- Position yourself as a leader in your industry.

- Command any venue and compel any audience.

- Use the "8-second rule" to make a strong first impression.

- Speak with the confidence of a CEO.

- Outperform in any presentation.

Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.

The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.

Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.

Author Biography

About the Author
Granville Toogood
is a principal Faculty Member of Liminal Group, President of Granville Toogood Associates, a best-selling author, consultant, seminar leader and speaker who has inspired audiences all over the world. His clients have included more than two-thirds of the Fortune 500 CEOs and thousands of executives and managers from other blue-chip companies, including GE, Deloitte & Touche, NBC, Morgan Stanley, Swiss Bank, Philip Morris, UBS, Credit Suisse, NYSE, Northrop Grumman and Citigroup, among others. He is creator of the benchmark Perfect Presentation concept. He is a former Life Magazine and television reporter who produced The Today Show News, and produced network news programs for NBC and ABC.

Table of Contents

Introduction: Where Are We?p. v
Everything You Need to Know About Public Speakingp. viii
The Speaking Game
Leadership Communications: The Secret Weaponp. 3
Becoming a Playerp. 8
First, Understand Your Audiencep. 12
Alpha Dogs and Worker Beesp. 20
Avoiding Dangerous Trapsp. 24
Creating the Perfect Presentation
Get It Togetherp. 29
Designing the Perfect Presentation: The POWER Formulap. 36
The Strong Startp. 38
Forging a Powerful Messagep. 48
Talking with Picturesp. 50
The Conversational Approachp. 53
The Strong Finishp. 60
Getting the Message Acrossp. 69
The 18-Minute Wall: Audience Attention Spanp. 83
How to Capture Your Audiencep. 86
The PowerPoint Paradox: Designing Visual Aids to Work for You---Never Against Youp. 93
How to Make a Powerful Deck Presentation: Going by the Bookp. 119
Write Like You Speak: Ten Important Rules to Live Byp. 129
The Six Most Common Language Mistakesp. 143
How to Beat Fearp. 147
Keep the Momentum Goingp. 150
The Power of Silencep. 156
Body Languagep. 159
How to Dressp. 163
How to Read a Prepared Text Like a Pro (and Not Look Like You're Reading)p. 170
How to Use Telepromptersp. 182
Taking a Cue from Stage Monitorsp. 186
After the Speech and Managing the Media
The Art of Q&Ap. 191
Dealing with the Mediap. 198
Handling Hecklersp. 204
Train Yourselfp. 208
What's It All Worth to You?p. 210
Test Your New Articulate Executive IQp. 215
Indexp. 224
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

"The New Articulate Executive" August 8, 2011
The New Articuate Executive is a great combination of timeless theory, wisdom based on a lifetime of practicing and teaching the art of presentation and persuasion, and very practical tips and techniques informed by the exciting -- but also frenetic reality -- of how we as a society now communicate. Highly recommended, in part because of the author's expertise and clarity in presenting the material, but also because of his engaging writing style.
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The New Articulate Executive: Look, Act and Sound Like a Leader: 4 out of 5 stars based on 1 user reviews.

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