The New Culture of Desire 5 Radical New Strategies That Will Change Your Business and Your Life

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  • Format: Paperback
  • Copyright: 2008-02-06
  • Publisher: Free Press
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A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace.The New Culture of Desirereveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adaptnowto survive -- and to thrive.Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oreal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. InThe New Culture of Desire,you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations ofThe New Culture of Desire: The unconscious formula that we all use to make choices now Why bliss beats sex, money, and power The new peak experience: the State of O The single greatest unmet consumer need The battle for our interior lives The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your businessHarvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: Magical Thinking: Looking for the simple, supernatural solution The Third Sex: Having it all Yoda-ism: New candidates for a god Tribe Crashing: The ultimate insiderism Hot-Blooded Spiritualism: Drumming up the saving graces Raging Amazonianism: The rise of the butt-kicking babe Pleasure Healing: Self-indulgence that does you good P. Q.: The Performance Quotient: Upgrading the human processorA pioneering work that looks into what people want and why,The New Culture of Desireblows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

Author Biography

Melinda Davis is the CEO and primary seer of The Next Group, a futurist think tank in New York, and has consulted to multinational corporations, venture capitalists, politicians, and pop culture icons. She is also a fiction writer and winner of a Pushcart Prize. She lives in New York City with her husband, Ealan Wingate.

Table of Contents

Introduction: The Human Desire Project
A New Understanding of Human Behavior
Human History, Part II
Welcome to the Age of the Imaginational
Life on Terra not so Firma
How to Make Sense of Human Behavior
When Reality Itself Has Gone Mental
The New Primal Desire
Struggling for Psychic Survival, Shooting for Ultimate Bliss
Bliss and The Bottom Line
The Calculus of O
The Hierarchy of Healing
Strategy I: Doing The Work of Grief
Mourning the Death of an Old Reality
Primal Escapism"I Am Outta Here"
Outward Bound in an Inward Age
Our Appetite for Survivalism, the Old-Fashioned Way
An Age of Rage
Fury As Imaginational Politics
Raging Amazonianism
Or the Incredible Rise of the Butt-Kicking Babe
Bad Behavior
"Oh Yeah? Watch This!"
The Bad Behavior of the Deeply Cynical
Why Everyone Is Talking to God
Calling in the Invisible Powers
Our Black Plague
An Evolutionary Warning?
Strategy II: Pursuing Instant Altered States
First Aid for an Ailing
State of Mind
Pleasure Healing"Say Ahhhhhhhhhhhhh"
The New Medicine Man
Shamans of Altered States
Hot-Blooded Spiritualism
"Drumming Up the Saving Graces"
Strategy III: Looking For Safety in the Human Embrace
The Search for Imaginational Shelter
The Human Net"Catch Me!"
Primal Tribalism
The New Gangs of Psychic Safety
Tribe Crashing
"Please! Let Me In!"
The Third Sex
Is the Concept of Sexual Identity Obsolete?
Strategy IV: Building a More Solid Sense of Self
Our Quest to Stay Visible in an Invisible World
Why We Are Fat
The Existential Equivalent of the SUV
Kilroy Goes Global
Personality Multi-Plexing
When One of You Is Not Enough
Luxe Populi
The New Elitism
P.Q. The Performance Quotient
We'd All Feel Much Better If We Were Highly Effective People
Strategy V: Finding a Clearer Path
How to Make It Through a Complicated New Jungle Navigators, Advocates, and Avatars
Someone to Take the Point
The Magnificent Truth Safari Machine
Yoda-ismNew Candidates for God
The Marketer As Meta-physician Let the Buyer Be Healed!
How to Succeed in the New Meta-Physical Marketplace
The Consumer As Mental Patient
Customer Diagnosis
A New Model for Understanding Wants and Needs
Customer Treatment
New Models for Marketing Epilogue
Table of Contents provided by Publisher. All Rights Reserved.

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