New Products Management

by Crawford, C. Merle; Di Benedetto, C. Anthony

• ISBN13: 9780072471632
• ISBN10: 0072471638
• Edition: 7th
• Format: Hardcover
• Copyright: 2002-06-26
• Publisher: McGraw-Hill/Irwin

Summary

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.

Table of Contents

Part I Overview and Opportunity Identification/Selection

Chapter 1 The Menu

Chapter 2 The New Products Process

Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products

Part II Concept Generation

Chapter 4 Preparation and Alternatives

Chapter 5 Problem-Based Ideation

Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping

Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

Part III Concept/Project Evaluation

Chapter 8 The Concept Evaluation System

Chapter 9 Concept Testing

Chapter 10 The Full Screen

Chapter 11 Sales Forecasting and Financial Analysis

Chapter 12 Product Protocol

Part IV Development

Chapter 13 Design

Chapter 14 Development Team Management

Chapter 15 Special Issues in Development

Chapter 16 Product Use Testing

Part V Launch

Chapter 17 Strategic Launch Planning

Chapter 18 Implementation of the Strategic Plan

Chapter 19 Market Testing: Pseudo Sales Methods

Chapter 20 Market Testing Continued: Controlled Sales and Full Sale

Chapter 21 Launch Management

Chapter 22 Public Policy Issues

Bibliography

Appendix A Sources of Ideas Already Generated

Appendix B Other Techniques of Concept Generation

Appendix C Small Idea Stimulator Checklist

Appendix D The Marketing Plan

Appendix E Guidelines for Evaluating a New Products Program