Nicely Said Writing for the Web with Style and Purpose

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2014-06-04
  • Publisher: New Riders
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:

    •    Write marketing copy, interface flows, blog posts, legal policies, and emails
    •    Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
    •    Find your voice and adapt your tone for the situation
    •    Build trust and foster relationships with readers
    •    Make a simple style guide

“Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.”
(—Austin Kleon, author of Steal Like An Artist and Show Your Work!

"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."
- Erin Kissane, author of The Elements of Content Strategy

Author Biography

Nicole Fenton is a freelance writer and editor in Brooklyn, New York. Previously, she worked at Facebook and led communications at the Apple Online Store. Her recent clients include Parker Networks, Editorially, Safari Books Online, Pinterest, Visa, and Microsoft. Nicole has a BA in English from the University of Texas. She has presented at the Build Conference 2013, Belfast, Northern Ireland; Confab UK 2013, London, England; and Content Strategy Forum 2011, London, England.

Kate Kiefer Lee manages content for MailChimp, an email marketing company with millions of users around the world. She created a style guide called Voice & Tone for her team, which teaches writers to communicate with a genuine voice and adapt their tone based on the reader's feelings. Previously, a magazine editor and freelance writer, she presented at UX Thursday 2013, Detroit, Michigan; Beyond Tellerand 2013, Dusseldorf, Germany; Confab UK 2013, London, England; Content Strategy Forum 2012, Cape Town, South Africa;; and Confab 2012, Minneapolis, Minnesota, USA

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