The Non-designer's Presentation Book

  • ISBN13:


  • ISBN10:


  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-10-15
  • Publisher: Peachpit Pr
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $34.99 Save up to $18.53
  • Buy Used


Supplemental Materials

What is included with this book?

  • The Used and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


These days, it's not just corporate marketing directors tasked with giving computer-based presentations—anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. You're not a professional designer, but you want your slides to look professional. What do you do?

Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 850,000 copies of The Non-Designer's Design Book in print!) who has taught an entire generation the basics of design and typography. In The Non-Designer's Presentation Book, Robin expands upon the design principles introduced in her award-winning Non-Designer's series. She explains four fundamental principles of good design as applied to digital presentations, and adds four more principles specific to clear communication with slides.

Whether you work with a Mac or PC, PowerPoint or Keynote, let Robin guide you, in her signature, light-hearted style, through the entire process of creating a presentation—from using the right software to organizing your ideas to designing effective, beautiful slides that won't put your audience to sleep.

In this essential guide to presentation design, you'll learn:

-What makes a good presentation or a bad one

-How to plan, organize, and outline your presentation

-Four principles of designing effective presentations

-Four principles for designing beautiful slides that communicate clearly

-An exhaustive list of timeless presentation rules...that you should totally ignore

Author Biography

Robin Williams is the author of dozens of best-selling and award-winning books, including The Non-Designer's Design Book, Robin Williams Design Workshop, The Little Mac Book, and so many more. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, the Mac, and the web.

Table of Contents

Forewordp. viii
Before you Design
Where to begin?p. 3
What's a presentation?p. 4
Does it need to be digital?p. 4
My personal experiencep. 6
Yes, it needs to be digitalp. 7
What's a bad presentation?p. 10
The structurep. 10
The presenterp. 10
The digital presentation itselfp. 10
What's a good presentation?p. 11
Put it in wordsp. 11
Software optionsp. 12
Apple Keynotep. 13
Microsoft PowerPointp. 14
Google Presentlyp. 15
Open Office Impressp. 16
Get yourself organizedp. 17
Plan, organize, outlinep. 18
Old technology Post-it Notesp. 19
Outline features in presentation softwarep. 20
Mind maps and idea cloudsp. 21
Slide sorter or light table view in softwarep. 22
Optimize the Content
Four principles of conceptual presentation designp. 24
Clarityp. 25
Edit the text!p. 26
Avoid lengthy complete sentencesp. 28
Don't present your notesp. 29
Write in the active voicep. 30
Avoid the 'ingsp. 32
Experiment with editing the textp. 33
Sometimes you need the textp. 35
Spread out the text!p. 56
Use all the slides you needp. 38
How many slides in a presentation?p. 41
But use one slide when appropriate!p. 42
Sometimes you need a lot on one slidep. 43
Clarity in the designp. 44
Relevancep. 45
Get rid of superfluous stuffp. 46
That includes the logo on every pagep. 47
Backgroundsp. 48
The more complex the information, the simpler the backgroundp. 51
When is a busy background okay?p. 51
Don't use dorky clip artp. 52
Use relevant photosp. 54
Video and animated clipsp. 54
Animationp. 55
Animation creates a focusp. 56
Transitions and animations as complementsp. 58
Clearly transition between major topicsp. 60
Use transitions to keep your audience on trackp. 61
Use animation to illustrate and clarifyp. 62
Animate a chart for clarityp. 63
The facts about animationp. 64
Plotp. 65
Make a beginningp. 66
Tell us where you're goingp. 67
Text vs. Imagesp. 67
Find the humans in the storyp. 68
Find the humans in the audiencep. 68
Tell relevant storiesp. 69
Vary the pacep. 70
Make an endp. 72
And leave time for questionsp. 73
Design the Slides
Four principles of visual presentation designp. 76
Contrastp. 77
Contrast with typefacep. 78
Contrast with colorp. 80
Contrast provides substancep. 82
Use contrast to organizep. 83
Contrast demands attentionp. 84
Repetitionp. 35
Repetition creates a consistent lookp. 86
Repeat a stylep. 88
Repeat the image, but differentlyp. 90
Unity with varietyp. 91
Find repetitive elements and design themp. 92
Repetition doesn't mean samenessp. 94
Alignmentp. 95
Alignment cleans up individual slidesp. 96
Alignment cleans up your deck of slidesp. 98
Alignment unifies your deckp. 99
Alignment makes you look smarterp. 100
Alignment is a great organizerp. 101
Break the alignment-intentionallyp. 102
Proximityp. 103
Create relationshipsp. 104
White space is okayp. 105
But avoid trapped white spacep. 106
Proximity cleans and organizesp. 107
Proximity is a starting pointp. 108
Put it all togetherp. 109
Name the principles usedp. 110
Beyond the Principles
Learn your Software
Turn your Autofitp. 118
Align text at the topp. 119
Adjust the spacingp. 120
Adjust the space between linesp. 120
Adjust the space between paragraphsp. 121
Adjust the space from the bullet to the textp. 122
Hang the bullets; align the textp. 123
Don't squish the imagesp. 124
Handoutsp. 125
The truth about handoutsp. 126
It's a permanent recordp. 127
Post your speaker notesp. 128
Ignore these Rulesp. 129
Never read a slide aloudp. 130
Never use serif typefacesp. 132
Never use animationp. 133
Never use more than one backgroundp. 134
Never make a slide without a graphic on itp. 135
Never use more than five bullet points per slidep. 136
Never use more than two or three words per bullet pointp. 137
Never use PowerPointp. 138
Never turn the lights off. Never turn the lights onp. 138
Never provide handouts before your talkp. 139
Never use pie chartsp. 139
Never use Arial or Helveticap. 140
Listen to your Eyesp. 141
Quiz: Listen to your eyesp. 142
Checklist for infop. 152
Checklist for slidesp. 153
Sources for fonts/images/video/soundp. 154
Indexp. 155
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Customer Reviews

Robin Williams Gets It. Totally. April 16, 2011
Robin Williams has produced an outstanding sequel to her famous textbook, "The Non-Designer's Design Book", this time focusing on using presentation software such as PowerPoint and Keynote. Instead of explaining all the programs' functions, she outlines (pardon the pun) exactly what makes a good presentation. In The Non-Designer's Presentation Book, Robin expands upon the design principles introduced in her award-winning Non-Designer's series. She explains four fundamental principles of good design as applied to digital presentations, and adds four more principles specific to clear communication with slides. This is simply a must have textbook! The checklists at the end are well worth the price of the textbook in and of themselves. As for me, I'm very happy to deal with ecampus.
Flag Review
Please provide a brief explanation for why you are flagging this review:
Your submission has been received. We will inspect this review as soon as possible. Thank you for your input!
The Non-designer's Presentation Book: 5 out of 5 stars based on 1 user reviews.

Write a Review