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About the Author
Kaiser Fung is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius Satellite Radio that is responsible for gleaning insight into customers and operational best practices. His blog, Junk Charts, pioneered the genre of critically examining data and graphics in the mass media. Since 2005, Junk Charts has received rave reviews from Science magazine, The Guardian, Yahoo!, Stanford University Libraries. He is an adjunct professor at New York University where he teaches practical statistics to professionals, and holds statistics, business, and engineering degrees from Cambridge, Harvard, and Princeton Universities. Fung is also a fellow of the Royal Statistics Society..
Acknowledgments | p. vii |
Introduction | p. ix |
Fast Passes Slow Merges | p. 1 |
The Discontent of Being Averaged | |
Bagged Spinach Bad Score | p. 25 |
The Virtue of Being Wrong | |
Item Bank Risk Pool | p. 63 |
The Dilemma of Being Together | |
Timid Testers Magic Lassos | p. 95 |
The Sway of Being Asymmetric | |
Jet Crashes Jackpots | p. 137 |
The Power of Being Impossible | |
Conclusion | p. 155 |
Notes | p. 183 |
Index | p. 205 |
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