The Official Alibaba.com Success Guide Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-11-16
  • Publisher: Wiley
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The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplaceAlibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.The Official Alibaba.com Success Guide shows you how to ramp up your business, or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. An answer-packed guide that answers all your questions about doing business through Alibaba.com Officially licensed and supported by Alibaba.com, this is the only guide you know you can rely on Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones The first and only step-by-step guide to using Alibaba.com effectivelyAlibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.

Author Biography

Debra Schepp and Brad Schepp are widely respected e-commerce experts who have also written money-making books for users of Amazon and eBay. They conduct seminars on eBay selling and have been featured in such media outlets as Life, Good Housekeeping, and Entrepreneur magazines.

Table of Contents

Forewordp. xiii
Acknowledgmentsp. xvii
About the Authorsp. xix
Prefacep. xxi
Alibaba.com: The Opportunityp. 1
Alibaba.com Opens the Door to Global Tradep. 3
First a Little Historyp. 5
Alibaba, com's Corporate Goals and Valuesp. 8
Alibaba.com's Six Core Valuesp. 9
Alibaba.com Todayp. 16
Alibaba.com Corporate Structurep. 17
Alibaba.com's Programs, Tools, and Eventsp. 18
Alibaba.com's 2008 e-Business Champion of the Year: Gene Rumleyp. 22
International Sourcing: This Isn't Kansas Anymorep. 25
International Sourcing: Your Challenge and Promisep. 25
Your First Sourcing Decisionp. 26
Let's Put First Things Firstp. 27
Get a Tax ID Number and Register Your Businessp. 28
Develop Your Product Ideap. 29
Build Your Prototypep. 38
Create and Test-drive Your Business Planp. 39
Create a Business Calendarp. 42
Product Sourcing Basicsp. 43
Calculate Your Budgetp. 43
Safety Checks for Sourcing Productsp. 44
Sourcing Internationally: New Challenges and Rewardsp. 47
Leaving Kansas: Alibaba.com Opens a World of Opportunityp. 48
Importing Your Productsp. 51
Chapter 2 Checklistp. 52
Keys to Successful Importingp. 53
Your Education Beginsp. 55
Your Partner's Responsibilities and Your Ownp. 56
Terms You Need to Knowp. 57
Standards, Certifications, and Regulationsp. 62
Partners Who Can Help Youp. 63
Who Are the Major Players?p. 64
Can You Keep It Simple?p. 68
Chapter 3 Checklistp. 69
Putting Alibaba.com to Work for Youp. 71
The Alibaba.com Web sitep. 73
Let's Start at the Home Pagep. 74
Trade with the Worldp. 77
Keep Scrollingp. 79
Inspirational Success Storiesp. 79
Alibaba.com Partnersp. 79
Don't Underestimate the Bottom of the Pagep. 80
Let's Get You Registeredp. 81
Download Trade Managerp. 85
A Tour of Alibaba.com's Linksp. 85
Buyp. 86
Sellp. 87
Communityp. 88
My Alibabap. 94
Helpp. 94
Alibaba.com's Search Enginep. 95
Chapter 4 Checklistp. 97
Finding Business Partnersp. 99
You Are the Boss, So It's All Up to Youp. 100
Education through Experiencep. 101
Establish Realistic Expectations for Your Suppliersp. 101
Set Criteria for Your Products Themselvesp. 103
Build In Your Own Safety Checksp. 104
Fraud: Forewarned Is Forearmedp. 104
Qualify and Identifyp. 105
Qualify and Legitimizep. 106
Let's Find Some Manufacturersp. 110
Searching for Partnersp. 110
Posting a Buying Leadp. 112
Those First Few E-mailsp. 117
Vetting Prospective Partnersp. 118
Do You Like Their Attitudes?p. 118
Quantify Them to Qualify Themp. 119
Communication, Communication, Communication!p. 121
Should You Travel to China or Anywhere Else?p. 123
Chapter 5 Checklistp. 125
Working with Your Suppliersp. 127
A Two-sided Partnershipp. 128
Alibaba.com Can Help You Learnp. 129
Getting Your Products Rightp. 135
Get Graphicp. 135
Ask for Samplesp. 135
What to Do When Things Go Wrongp. 138
Chapter 6 Checklistp. 140
Closing the Dealp. 143
Getting the Details Rightp. 144
Your Pro Forma Invoicep. 145
Payment Schedules and Optionsp. 149
Spread Out Your Paymentsp. 151
Wire Transfersp. 151
Escrow Servicesp. 153
Letters of Creditp. 153
Shipping Detailsp. 155
Forge Good Relationshipsp. 155
Bill of Lading: The Final Documentp. 156
Chapter 7 Checklistp. 157
Safe Tradingp. 159
Educate Yourselfp. 161
Alibaba.com's Safety & Security Centerp. 161
Safe Trading Forumsp. 170
Other Web-based Resources You Can Usep. 172
Keeping Your Computer Safep. 175
Security Help Available through Alibaba.comp. 176
Create Your Own Alibaba.com Sign-in Sealp. 177
E-mail Fraudp. 177
Trojans and Virusesp. 178
Protecting Your Computerp. 178
Chapter 8 Checklistp. 181
Keeping the Pipeline Fullp. 183
Your Customers Will Change Your Businessp. 184
Your Partnerships Will Change Your Businessp. 186
When You Are Ready to Travel, Get In Touchp. 187
Your Expertise Will Change Your Businessp. 188
What Will You Do with Your Expertise?p. 190
Turn Those Tables and Sell to the Worldp. 190
Alibaba.com's Selling Links and My Alibaba Selling Toolsp. 191
Now Is the Time to Consider a Paid Accountp. 196
Your Uncle Sam Stands Ready to Helpp. 196
Chapter 9 Checklistp. 198
Alibaba.com Success Storiesp. 201
Gene Rumley-Bell Performance, Inc.p. 203
Valarie Moody-Fodeo.netp. 209
Allison Taylor-Jack Webster, Inc.p. 213
Mary Miller Pembleton and Gregg Pembleton-Thumball by Answers In Motion, LLCp. 219
Joshua Crumbaugh-Platinum Mortgage, Inc.p. 223
Valerie Johnson-Big Feet Pajama Companyp. 229
Indexp. 235
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