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9781848729698

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

by ;
  • ISBN13:

    9781848729698

  • ISBN10:

    1848729693

  • Format: Hardcover
  • Copyright: 2012-04-25
  • Publisher: Routledge Acade
  • Purchase Benefits
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Supplemental Materials

What is included with this book?

Summary

Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first volumes to present scholarly theory and research to help explain and predict online consumer behavior.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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