Origin Effects and Their Strategic Implications; Consumer Behaviour in the Japanese Market

by Unknown
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  • Format: Trade Paper
  • Copyright: 2013-04-28
  • Publisher: Michael Imhof Verlag
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Author Biography

Arne C. Schmidt is a graduate of the University of Tübingen with a double degree in business administration and Japanese studies. She currently conducts research on the effect of economic change on the Japanese market for Western products.

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