9783865687951

Origin Effects and Their Strategic Implications; Consumer Behaviour in the Japanese Market

by Unknown
  • ISBN13:

    9783865687951

  • ISBN10:

    3865687954

  • Format: Trade Paper
  • Copyright: 4/28/2013
  • Publisher: Michael Imhof Verlag
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List Price: $64.95

Author Biography

Arne C. Schmidt is a graduate of the University of Tübingen with a double degree in business administration and Japanese studies. She currently conducts research on the effect of economic change on the Japanese market for Western products.

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