Owning the Olympics: Narratives of the New China

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  • Format: Paperback
  • Copyright: 2008-02-28
  • Publisher: Univ of Michigan Pr

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"A major contribution to the study of global events in times of global media.Owning the Olympicstests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia UniversityFrom the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields,Owning the Olympicsreveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and its impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Table of Contents

Introductionp. 1
Defining Beijing 2008: Whose World, What Dream?
"One World, Different Dreams": The Contest to Define the Beijing Olympicsp. 17
Olympic Values, Beijing's Olympic Games, and the Universal Marketp. 67
On Seizing the Olympic Platformp. 86
Precedents and Perspectives
The Public Diplomacy of the Modern Olympic Games and China's Soft Power Strategyp. 117
"A Very Natural Choice": The Construction of Beijing as an Olympic City during the Bid Periodp. 145
Dreams and Nightmares: History and U.S. Visions of the Beijing Gamesp. 163
The Fragility of Asian National Identity in the Olympic Gamesp. 185
Journalism and the Beijing Olympics: Liminality with Chinese Characteristicsp. 210
Theaters of Representation
"All Under Heaven"-Megaspace in Beijingp. 229
From Athens to Beijing: The Closing Ceremony and Olympic Television Broadcast Narrativesp. 260
New Technologies, New Narrativesp. 284
Embracing Wushu: Globalization and Cultural Diversification of the Olympic Movementp. 307
"We Are the Media": Nonaccredited Media and Citizen Journalists at the Olympic Gamesp. 320
Definition, Equivocation, Accumulation, and Anticipation: American Media's Ideological Reading of China's Olympic Gamesp. 346
Toward the Future: The New Olympic Internationalismp. 375
Beyond Media Events: Disenchantment, Derailment, Disruptionp. 391
Author Biographiesp. 403
Indexp. 411
Table of Contents provided by Ingram. All Rights Reserved.

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