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9780198937852

The Oxford Handbook of Social Purpose

by Harvey, William S.; Newman, Alexander; Ward-Christie, Libby
  • ISBN13:

    9780198937852

  • ISBN10:

    0198937857

  • Format: Hardcover
  • Copyright: 2026-05-04
  • Publisher: Oxford University Press
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Summary

Social purpose is the strategic commitment by leaders to generate positive outcomes in society for multiple stakeholders through their organizational operations. An organization's social purpose may benefit any number of causes from human rights to environmental sustainability, at a large or small scale. The stakes can be high, for the organization's stability as well as for the larger community, and complex strategizing is required by leaders to plan, execute, and evaluate the implementation of social purpose initiatives.

The Oxford Handbook of Social Purpose makes a foundational contribution to this field. Across twenty-eight chapters, the edited volume captures why social purpose is theoretically and practically important as well as timely. Throughout the Handbook, there are recurring themes around leadership, strategy, and stakeholders. The chapters are organized into four themes: First, conceptualizing social purpose; second, governance and strategy for social purpose; third, implementing and embedding social purpose; fourth, social purpose in practice. While the Handbook provides a valuable contribution to social purpose, it recognises that there is valuable future research and practice to follow. The Handbook concludes by calling on academics to build the evidence-base and practitioners to commit to delivering on social purpose through their activities. The stakes could not be higher to act now.

Author Biography

William S. Harvey, Professor of Leadership, Melbourne Business School, University of Melbourne,Alexander Newman, Associate Dean Faculty and Professor of Management, Melbourne Business School, the University of Melbourne,Libby Ward-Christie, Director, Centre for Social Purpose Organisations, Melbourne Business School

William S. Harvey is the Director of Sustainable Value Creation and Professor of Leadership at Melbourne Business School. He is an International Research Fellow at the Oxford Centre for Corporate Reputation and a Board Director of WISE Employment. Will advises leaders on reputation, purpose, and leadership. His work has featured in The Australian, BBC, Bloomberg, the Financial Times, Fortune, Wired, and The Conversation. Will is the author of Reputations at Stake (Oxford).

Alexander Newman is the Associate Dean of Faculty and Professor of Management at Melbourne Business School. He has published widely on the topics of organizational behavior, leadership, entrepreneurship, and business ethics in journals such as the Journal of Applied Psychology, Journal of Organizational Behavior, and Leadership Quarterly. Alex delivers courses in Organisational Behavior and Leadership to MBAs and Executives. Prior to working in Australia, Alex worked in both China and Japan.

Libby Ward-Christie is the Director of the Centre for Social Purpose Organisations at Melbourne Business School. She is a recognized leader in Australia's social purpose ecosystem with a wealth of experience in applied social purpose research, education, and engagement. Libby is often called on to advise organizations and governments and publishes in both industry and academic arenas on topics relating to social entrepreneurship, social finance, impact measurement, and for-purpose strategy.

Table of Contents

Introduction1. New Perspectives on Social Purpose, William S. Harvey, Alexander Newman, and Libby Ward-ChristieSection 1: Conceptualising Social Purpose2. The Social Purpose Spectrum: Hybridity and Purpose Drift, Libby Ward Christie and Michael Moran3. Ikigai and the Values of Social Purpose, Samuel A. Mortimer4. Decolonizing Social Purpose: Considering Experiences of Indigenous Business, Michelle Evans, Mark Jones, Admiral Manganda, and Peter Musinguzi5. Economics of Social Purpose, Sven E. Feldmann and Andrew John6. Leadership and Social Purpose, Alexander Newman, William S. Harvey, Deshani Ganegoda, and Libby Ward Christie7. Feminist Approaches to Social Purpose How to Drive Change Drawing on a Gender and Intersectional Perspective, Lilia Giugni8. Social Purpose and Brand Purpose: A Marketing Perspective, Ranjit Voola and Jamie Carlson9. Social Purpose: New Concept, New Pathways?, Nathania Chua and Christof MiskaSection 2: Governance and Strategy for Social Purpose10. Five Generations Thinking: Collaborative Leadership and Collective Intelligence as a Force Multiplier for Social Purpose, Rebecca Robins11. Virtue Ethics and Social Purpose, Daniel J. Fleming12. Governance and Reporting of Social Purpose, Colin Mayer and Rupert Younger13. Social Purpose: A Prerequisite for Business Success, David M. Bersoff and Caitlin Semo14. Followership and Social Purpose, Marc Hurwitz and Samantha HurwitzSection 3: Implementing and Embedding Social Purpose15. Brand Purpose: Managing the Commerce Versus Social Purpose Paradox through Design, Sotiris T. Lalaounis and Rachel Cooper16. Identifying Social Purpose in Multinational Enterprises: A Measurement Tool, Juan Carlos Mondragón Quintana and Gina Simmons17. How Do Social Purpose Initiatives Influence Trust? Insights From Chief Purpose Officers, Nicole Gillespie and Nicole Steller18. How Chief Purpose Officers Prevent Purpose-Washing by Linking Social Purpose and Strategy, Nicole Steller19. Exploring the Dark Side of Social Purpose: A Conceptual Model of Organizational Dysfunctions, Franz Wohlgezogen20. Reputation and Social Purpose: How Organizations Can Maintain Legitimacy with Their Stakeholders, Matt Thomas and William S. Harvey21. Social Purpose and Stakeholder Marginalization, Tracey Dodd and R. Edward FreemanSection 4: Social Purpose in Practice22. A Global Experiment in Social Purpose: B Corps, Joachim Krapels, Michele Bradley, and Clay Brown23. Strategy and Purpose: The Case of the British Broadcasting Corporation, Robin Holt and Mike Zundel24. Beyond the Pretty Picture: Social Purpose in Practice, An Autoethnographic Analysis of TABOO Period Products, Harriet Gray, Jessica Vredenburg, and Amelie Burgess25. Genesis and Evolution of Social Purpose in a Large, Diversified Corporation: The Case of the Mahindra Group, Anuj Mehra and S. Ramakrishna Velamuri26. Profit for Purpose: Embracing the Foundation-Owned Model, Marc Levy27. Social Purpose and the case of Professional Migrant Women, Fabiola CampbellConclusion28. Conclusion: Where We Are and Where Next for Social Purposea, Libby Ward-Christie, Alexander Newman, William S. Harvey, and Julie Tucker

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