did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780321273758

The Penguin Handbook (clothbound)

by
  • ISBN13:

    9780321273758

  • ISBN10:

    0321273753

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2006-01-01
  • Publisher: Longman
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $82.20

Table of Contents

Composing In The Digital Era
Inroduction: Writing for Different Purposes in Different Media
The Rhetorical Situation
The Rhetorical Triangle
A Writer's Audience
A Writer's Ethos
A Writer's Purpose
Words and Images
Verbal vs. Visual Media
Where Visuals Work Best
Where Words Work Best
Planning and Drafting
Establish Your Goals
Explore Your Topic
Write a Working Thesis
Plan a Strategy
Compose a Draft
Write as a Member of a Team
Stay Organized
Composing Paragraphs
Focus Your Paragraphs
Organize Your Paragraphs
Make Your Paragraphs Coherent
Consider Paragraph Length
Link Across Paragraphs
Write Effective Beginning and Ending Paragraphs
Rewriting, Editing, and Proofreading
Switch from Writer to Reader
Learn Strategies for Rewriting
Respond to Other Writers' Drafts
Edit for Particular Goals
Proofread Carefully
Learn to Edit the Writing of Others
Writing In College And Beyond
Critical Reading and Viewing
Two Kinds of Reading and Viewing
Critical Reading
Verbal Fallacies
Critical Viewing
Visual Fallacies
Writing to Reflect
Find An Reflective Topic
Identify a Focus
Develop Your Response
Sample Reflective Essay
A Reflective Magazine Article
A Reflective Web Site
Writing to Inform
Find an Informative Topic
Narrow Your Topic and Write a Thesis
Develop and Organize Your Ideas
An Informative Brochure
Business Letters, Emails, and Memos
Reports
Writing to Persuade
Find an Arguable Topic
Make an Arguable Claim
Developand Organize Good Reasons
Sample Proposal Argument
A Persuasive Letter of Application and Résumé
Visual Rhetoric
Design Basics
Create a Visual Relationship
Make Similar Elements Look Similar
Make Different Elements Look Different
Understanding the Rhetoric of Type
Creating Graphics, Tables, and Charts
Types of Illustrations
Illustrations
Imaging Editors
Formats and Printers
Tables
Charts and Graphs
Verbal and Visual Presentations
Planning a Presentation
Delivering a Presentation
Design Effective Visuals
Writing For The Web
Web Basics
The Architecture of a Web Site
Visual Design on the Web
Establish Goals for a Web Site
Steps in Creating a Web Site
Get Started
How HTML Tags Work
Adding Links and Images
Organize Your Web Site
Building a Multi-Page Site
Principles of Navigational Design
Tools for Navigation
Navigation on Complex Sites
Make Your Site Accessible
Test and Improve Your Site
Researching
Planning Your Research
Analyze the Research Task
Set a Schedule
Find a Topic That Interests You
Ask a Question and Draft a Working Thesis
Decide What Kind of Research You Need to Do
Plan Field Research
Finding Sources
Research in Libraries and on the Web
Find Books
Find Articles in Journals
Find Newspaper Articles
Find Information on the Web
Start a Working Bibliography
Evaluating Sources
Determine the Relevance of Sources
Determine the Reliability of Print Sources
Determine the Reliability of Internet Sources
Avoiding Plagiarism When Using Sources
The Purpose of Documenting Sources
Intellectual Property and Scholastic Honesty
Avoid Plagiarism
Quote Sources without Plagiarizing
Summarize and Paraphrase Sources Without Plagiarizing
Writing the Research Project
Review Your Goals and Thesis
Plan Your Organization
Incorporate Quotations, Summaries, and Paraphrases Effectively
Write Your Draft
Review Your Draft
Edit and Check Formatting
Documenting
MLA Documentation
In-Text Citations
Books In Works Cited
Other Book and Nonperiodical Sources
Periodicals In Works Cited
Online Publications in Works Cited
CD-ROM, Software, and Unedited Online Sources
Visual Sources in Works Cited
Multimedia Sources in Works Cited
Sample Research Paper with MLA Documentation
Writing About Literature
Become a Critical Reader of Literature
Develop an Original Argument
Support Your Argument
Sample Literary Analysis
APA Documentation
In-Text Citations
Books in the References List
Other Book and Nonperiodical Sources
Periodicals in the References List
Online Sources in the References List
Other Visual, Computer and Multimedia Sources
Sample Paper with APA Documentation
CMS Documentation
CMS Notes and Bibliography
Books
Other Book and Nonperiodical Sources
Periodicals
Online and Computer Sources
Multimedia Sources
Sample Pages with CMS Documentation
CSE Documentation
Name-Year and Citation-Sequence Systems
In-Text Citations
Books
Periodicals
Online Sources
Multimedia Sources
Sample Pages with CSE Documentation
Effective Style And Language
Write with Power
Recognize Active and Passive Voice
Use Action Verbs
Name Your Agents
Vary Your Sentences
Project Personality
Write Concisely
Eliminate Unnecessary Words
Reduce Wordy Phrases
Simplify Tangled Sentences
Write with Emphasis
Manage Emphasis Within Sentences
Forge Links Across Sentences
Use Parallel Structure with Parallel Ideas
Use Parallel Structure with Lists
Use Parallel Structure in Paragraphs
Find the Right Words
Recognize Varieties of English
Be Aware of Levels of Formality
Be Aware of Denotation and Connotation
Use Specific Language
Use Effective Figurative Language
Write to Be Inclusive
Be Aware of Stereotypes
Be Inclusive About Gender
Be Inclusive About Race and Ethnicity
Be Inclusive About Other Differences
Write with Accurate Spelling
Know the Limitations of Spelling Checkers
Distinguish Homonyms
Learn Spelling Rules
Understanding Grammar
Grammar Basics
Sentence Basics
Word Classes
Clauses
Phrases
Sentence Types
Fragments, Run-On Sentences, and Comma Splices
Fragments
Run-On Sentences
Comma Splices
Subject-Verb Agreement
Agreement in the Present Tense
Problems with Subject-Verb Agreement
Singular and Plural Subjects
Indefinite Pronouns as Subjects
Collective Nouns as Subjects
Inverted Word Order
Amounts, Numbers, and Pairs
Verbs
Basic Verb Forms
Irregular Verbs
Transitive and Intransitive Verbs
Shifts in Tense
Shifts in Mood
Pronouns
Pronoun Case
Pronoun Agreement
Problems with Pronouns and Gender
Vague Reference
Modifiers
Choose the correct Modifiers
Place Adjectives Carefully
Place Adverbs Carefully
Revise Disruptive Modifers
Revise Dangling Modifers
Understanding Punctuation And Mechanics
Commas
Commas with Conjunctive Adverbs and Introductory Phrases
Commas with Compound Clauses
Commas with Nonrestrictive Modifiers
Commas with Items in a Series
Commas with Coordinate Adjectives
Commas with Quotations
Commas with Dates, Numbers, Titles, and Addresses
Commas to Avoid Confusion
Unnecessary Commas
Semicolons and Colons
Semicolons with Closely Related Independent Clauses
Semicolons Together with Commas
Colons in Sentences
Colons with Lists
Hyphens
Hyphens with Compound Modifiers
Hyphens with Compound Nouns
Hyphens That Divide Words at the End of Lines
Hyphens and Ambiguity
Hyphens for Clarity
Dashes and Parentheses
Dashes and Parentheses vs. Commas
Dashes and Parentheses to Set Off Information
Other Punctuation with Parentheses
Other Punctuation with Dashes
Apostrophes
Possessives
Contractions and Omitted Letters
Plurals of Letters, Symbols, and Words Referred to as Words
Quotation Marks
Direct Quotations
Titles of Short Works
Other Uses of Quotations
Misuses of Quotations
Other Punctuation with Quotation Marks
Other Punctuation Marks
Periods
Question Marks
Exclamation Points
Brackets
Ellipses
Slashes
Capitalization, and Italics
Capital Letters
Italics
Abbreviations, Acronyms, and Numbers
Abbreviations
Acronyms
Numbers
If English Is Not Your First Language
Nouns and Articles
Kinds of Nouns
Count and Noncount Nouns
Singular and Plural Forms
Articles
Verbs
Be Verbs
Modal Auxiliary Verbs
Verbs and Infinitives
Verbs and -Ing Verbals
Phrasal Verbs
Conditional Sentences
Participial Adjectives
English Sentence Structure
Subjects
English Word Order
Placement of Modifiers
Direct and Indirect Questions
Idiomatic Structures
Prepositions
Adjectives with Prepositions
Phrasal Verbs
Writing Essay Examinations
Glossary of Usage
Glossary of Web Terms
HTML Tags
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program