Penguin Handbook, The (paperbound) (with MyCompLab NEW with E-Book Student Access Code Card)

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  • Edition: 3rd
  • Format: Package
  • Copyright: 2009-01-01
  • Publisher: Longman
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Expressly created to engage the visual and technological interests of todayrs"s students,The Penguin Handbookrevolutionized the way handbooks present information and ideas. With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The third edition of this extraordinary handbook with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.

Table of Contents

Planning, Drafting, and Revising
Think as a Writer
Think about the process of communication
Think about how to persuade others c Think about your audience
Think about your credibility
Think about your purpose
Think about the complex demands of writing today
Plan and Draft
Think about the expectations of college readers
Establish your goals
Explore your topic
Write a working thesis
Plan a strategy
Compose a draft
Write as a member of a team
Compose Paragraphs
Focus your paragraphs
Organize your paragraphs
Make your paragraphs coherent
Consider paragraph length
Link across paragraphs
Write effective beginning and ending paragraphs
Rewrite, Edit, and Proofread
Switch from writer to reader
Learn strategies for rewriting
Respond to other writers drafts
Edit for particular goals
Proofread carefully
Learn to edit the writing of others
Writing for Different Purposes
Read and View with a Critical Eye
Become a critical reader
Read actively
Recognize verbal fallacies
Become a critical viewer
Recognize visual fallacies
Write to Analyze
Understand the goal of a rhetorical analysis
Analyze the context and the text
Organize and write a rhetorical analysis
Sample rhetorical analysis
Analyze images and other visual texts
Write to Reflect
Find a reflective topic
Identify a focus
Organize and write a reflection
Sample reflective essay
Write to Inform
Find an informative topic
Narrow your topic and write a thesis
Organize and write an informative essay
Sample informative essay
Write Arguments
Position arguments and proposal arguments
Find an arguable topic
Make an arguable claim
Organize and write a position argument
Sample position argument
Organize and write a proposal argument
Sample proposal arguments
Writing in the Disciplines
Learn to Write in Academic Disciplines
Become an academic writer
What counts as evidence in the disciplines?
Write in Specific Genres
Write an essay exam
Write an observation
Write a case study
Write a lab report
Write a letter of application
Write a rsum
Write about Literature
Become a critical reader of literature
Develop an interpretation
Write a literary analysis
Sample literary analysis
Designing and Presenting
Communicate with Words, Images, and Graphics
Write in multimedia
Think about verbal and visual relationships
Know where images and graphics work best
Know where words work best
Design for Print and the Screen
Start with your readers
Design pages
Choose type
Compose images
Edit images
Create tables, charts, and graphs
Design a Web site
Design Presentations
Plan a presentation
Design visuals for a presentation
Deliver an effective presentation
Plan Your Research
Analyze the research task
Find a topic
Determine what kind of research you need
Draft a working thesis
Start a working bibliography
Find and Evaluate Sources in Databases
Know the strengths of database sources
Find information in databases
Table of Contents provided by Publisher. All Rights Reserved.

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