Perry's Department Store 3rd Edition A Buying Simulation

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2009-03-10
  • Publisher: Fairchild Books
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This classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. Drawing on their experience, Videtec and Steele provide the tools for students to understand buyer's responsibilities by "walking" them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. The professional perspective is emphasized even more in the third edition with the inclusion of two new chapters on shopping critically, cultural constraints, and ethical responsibilities of the buyer

Author Biography

Karen M. Videtic is an associate professor and Chairperson of the Department of Fashion Design and Merchandising at Virginia Commonwealth University.
Cynthia W. Steele is Creative Manager for C & F Enterprises, Inc. and Gallerie II.

Table of Contents

Introduction: Perry's Background Information
Redefine Customer
Research Current Trends
Develop Dollar Buying Plan
Develop Stock Assortment Plan
How to Shop the Market
Plan Market Purchases
Negotiating Profitability
Examine Income Statement
The Buyer's Role in Product Development
Career Opportunities in Retail Buying
Table of Contents provided by Publisher. All Rights Reserved.

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