Perry's Department Store: A Buying Simulation for Juniors, Men's Wear, Children's Wear, and Home 2nd Edition : A Buying Simulation for Juniors, Men's Wear, Children's Wear, and Home Fashion/ Giftware

by Guthrie, Karen Myrick

• ISBN13: 9781563672958
• ISBN10: 1563672952
• Edition: 2nd
• Format: Hardcover
• Copyright: 2003-02-01
• Publisher: Bloomsbury USA Academic

Summary

This revised edition bridges the gap between the principles of retail buying and merchandising mathematics and the actual application of these concepts. The book simulates the experience of a new buyer in a fictitious store and provides instructions for researching the markets and trends. Students can choose to be a buyer for juniors, mens wear, childrens wear or home fashion/giftware. They determine the customer profile, project sales, and plan beginning-of-the-month stock requirements and markdowns to complete a six-month buying plan. The simulation prepares students for a trip to the market, including setting up appointments, visiting a buying office and writing actual purchase orders. Perrys Department Store also includes a CD-ROM that students can use as a computer workbook to complete the simulation. New to This Edition: Chapter on product development plans Chapter on careers provides insight into job opportunities in retail buying List of Web site resources Compilation of retailing formulas from the text CD-ROM Features: Industry statistics and a manufacturers line list or catalogue for each industry Forecasting information from The Doneger Group Excel worksheets from the text with embedded formulas Text Features: Instructors Guide includes a syllabus for a fifteen-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams

Table of Contents

Preface	ix
About the Authors	xi
Acknowledgments	xiii
Introduction: Perry's Background Information	1	(12)
Step One: Redefine Customer	13	(2)
Step Two: Research Current Trends	15	(2)
Step Three: Develop Buying Plan	17	(20)
Step Four: Develop Stock Plans	37	(14)
Step Five: Plan Market Purchases	51	(14)
Step Six: Plan Sales Promotion	65	(16)
Step Seven: Examine Income Statement	81	(6)
The Buyer's Role in Product Development	87	(10)
Career Opportunities in Retail Buying	97	(6)
Appendix A Web Site Resources	103	(2)
Appendix B Retailing Formulas	105	(3)
Glossary	108	(4)
Bibliography	112	(1)
Index	113