Persuasion and Influence in American Life

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  • Edition: 6th
  • Format: Paperback
  • Copyright: 2008-08-31
  • Publisher: Waveland Pr Inc
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"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion."--BOOK JACKET.

Table of Contents

Persuasion and Influence: An Introductionp. 1
Origins of Persuasive Practicep. 23
The Advocate in an Open Societyp. 25
The Advocate and the Management of Symbolsp. 47
Four Perspectives on the Nature of Persuasionp. 81
Persuasion and Reasoningp. 83
Theories and Models of Source Credibilityp. 105
The Psychology of Persuasionp. 131
Persuasion, Audiences, and Social Learningp. 161
The Contexts of Persuasionp. 183
Interpersonal Persuasionp. 185
Public and Mass Persuasionp. 227
Advertising as Persuasionp. 261
Political Persuasionp. 311
Issues and Strategies of Message Preparationp. 345
Ethical Considerations of Persuasionp. 347
Constructing and Presenting Persuasive Messagesp. 381
Endnotesp. 413
Indexp. 445
Table of Contents provided by Blackwell. All Rights Reserved.

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