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9780534522858

Persuasion Reception and Responsibility (with InfoTrac)

by
  • ISBN13:

    9780534522858

  • ISBN10:

    0534522858

  • Format: Paperback
  • Copyright: 2000-04-21
  • Publisher: Wadsworth Publishing
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List Price: $199.95

Table of Contents

Part One Theoretical Premises 1(126)
Persuasion in Today's World
3(19)
Perspectives on Ethics in Persuasion
22(30)
Approaches to Research in Persuasion
52(32)
The Making, Use, and Misuse of Symbols
84(15)
Tools for Analyzing Language and Other Symbols
99(28)
Part Two Identifying Persuasive First Premises 127(108)
Process Premises: The Tools of Motivation
129(31)
Content Premises in Persuasion
160(31)
Cultural Premises in Persuasion
191(23)
Nonverbal Messages in Persuasion
214(21)
Part Three Applications of Persuasive Premises 235(149)
The Persuasive Campaign or Movement
237(30)
Becoming a Persuader
267(18)
Modern Media and Persuasion
285(28)
The Techniques of Propaganda
313(25)
The Use of Persuasive Premises in Advertising and I.M.C.
338(46)
Epilogue 384(3)
Index 387

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